Filipino women are very particular about their underarms, says Kristine Erni, brand manager of Dove deodorant. Aside from whiter and smoother skin, Pinays want softer, flawless pits.
For this purpose, personal-care brand Dove recently launched a new deodorant variant: Dove Powder Soft, which aims to give women their “most beautiful underarms yet.”
Dove Powder Soft has three key ingredients. It has the Dove trademark one-fourth moisturizing cream that nourishes skin, plus sunflower seed oil and glycerin that soften skin. Together they help check nasty chicken skin and lighten stubborn dark spots with regular use.
It comes in roll-on (P95) and spray formula (P195) in pink-and-white bottles. It leaves underarms with a powder-fresh scent and helps keep them dry.
“Dove Powder Soft is infused with essence of freesia and peony, and has warm undertones of amber and sandalwood,” Erni explains. “It smells clean and light, and won’t clash with the scent of your perfume or lotion.”
She adds that Dove Powder Soft leaves a powdery feel on the skin, but won’t leave stains on clothes.
Tips
Dove Powder Fresh’s talcum scent appeals to girls such as Chi and Gabs Gibbs, daughters of celebrity couple Janno Gibbs and Bing Loyzaga.
The Gibbs sisters recently launched Dove Powder Soft at an event in La Creperie café in Makati City.
Chi is cofounder of Neon Island clothing brand and Gabs is a graphic-design student. For young ladies like them, they recommend using Dove Powder Soft for better underarms.
Gabs says: “Dove Powder Soft helps girls be more confident about their underarms. It’s gentle, smells nice and softens skin.”
Erni also gave tips on how to keep underarms flawless: “Use deodorant on washed, clean skin. Let skin rest after hair removal before putting on deodorant. If possible, have underarm hair waxed or lasered off, because shaving and plucking can irritate skin making it red, and causing it to darken later on.”
