The empire has set out to deliver the perfect gift for the “Queen.” Empire East Land Holdings Inc. recently opened its first satellite showroom in Cebu, thus bringing to the city and its people the best gift that a developer can provide-a preview of its home offerings and the lifestyle it claims to offer.

Through the Empire East showroom, this trusted real estate developer aims to pay homage to the Cebuanos’ distinct brand of excellent quality service and innovation, and to pique their interest with its high quality projects that speak only of comfort and convenience. The opening of the showroom was deemed to be a very practical move for Empire East as this would enable the company to showcase its products to a wide, untapped market who reside in Cebu, but frequently visit Metro Manila. By moving closer to its new customers, Empire East will be able to immediately respond to buyers’ inquiries, and accurately feel the pulse of the Cebuano market.

Office extension

Empire East Elite’s satellite showroom is located at the upper ground floor at the main mall of SM City Cebu. This marked the company’s first sales office extension and first foray outside Luzon. With this in place, the company will be able to showcase to Cebuanos its innovative transit-oriented condominiums in Metro Manila, and provide a glimpse of the highly coveted lifestyles that come with every Empire East project.

More specifically, the showroom would offer a sneak peek of the commodious and trendy living spaces that await homebuyers, as it has on display dressed up model units from some of Empire East’s newest developments such as a one-bedroom unit of the Kasara Urban Resort Residences, located along Eagle St. in Pasig City; and a studio unit of the Covent Garden in Sta. Mesa Manila. The showroom is designed with comfortable couches, and is made highly accessible for walk-in visitors who wish to inquire from Empire East agents. Scale models and walkthrough videos were also made available for guests.

The target was to attract Cebuanos with fast-paced, driven lifestyles. It also targets to tap travelers who frequent Manila whether for business and leisure, and would want the comfort and convenience of having his or her own private space in the city. Soon, Cebuano-based agents will be helping every aspiring homebuyer plan sure steps in achieving their home or investment goals. 

Living experience

But the showroom does more than just provide a physical display of the units being put up for sale or lease. Rather, the intricately designed satellite showroom serves as a testament to the company’s commitment to deliver the highest quality in all of its projects, and at the same time, provide prospective homebuyers a preview of the enhanced living experience they can look forward to.

This is, according to Empire East, also the reason why the company continues to go at great lengths in creating its showrooms. For the Cebu Satellite office, Empire East tapped the services of esteemed designers to spruce up these display units to become the so-called inspirations”’ that will help future homeowners plan and design their own homes at Empire East.

The satellite showroom would make available different themes to allow the clients to experience diverse design possibilities. The company, however, would like to remind buyers that each unit shall be turned over to them as “standard-finished” unit, which meant that all units will come only with the basic fixtures.

Empire East was once part of tycoon Andrew Tan’s Megaworld Corp., but had branched out in 1994 as an independent company, and eventually listed at the Philippine Stock Exchange. Currently, Empire East specializes in the creation of residential communities for the middle income market segment, and in the sale or lease of commercial and industrial spaces.

Over the years, Empire East has built landmark residential communities that have transformed the urban and suburban landscapes. It has likewise introduced new and innovative concepts such as township developments that seek to uplift the quality of living experience for residents. ADVT.