To officially kick off summer’s most anticipated event in Boracay, NESTEA raises the bar by giving back to the beach we love as it launches the NESTEA Love the Beach campaign on March 15 at the Palace Pool Club.

Now on its 19th year, NESTEA Love the Beach takes the lead in preserving Boracay’s shores through responsible tourism and various activities that keep the island clean.

To make the advocacy bigger and more sustainable this year, NESTEA is partnering with Boracay Foundation Inc. (BFI), a non-profit organization composed of over 150 members representing Boracay’s leading establishments, residents, and expatriates, which aims to bolster the island’s environmental, business, and social needs. Together with BFI and NESTEA brand ambassadors Jessy Mendiola, Tom Taus, Joyce Pring, Sam YG and Arisse De Santos, NESTEA is enjoining everyone to take part in coral rescue & replanting and shore & underwater cleanups.

“With the NESTEA Love the Beach campaign, NESTEA aims to encourage everyone to chillax responsibly—that is, to instill that sense of accountability and stewardship that is required of partygoers, tourists, locals, and consumers alike to keep Boracay one of the most beautiful and loved beaches in the world, while still setting the bar for fun, refreshing, and relaxing experiences.”, says Sherilla Bayona, Business Executive Manager for the Beverages Business Unit.

Everyone is given a chance to have fun with NESTEA ambassadors while giving back to the beach by signing up with the NESTEA Love the Beach squad of their choice assigned on each day of the three- part shore cleanup sessions. Interested volunteers can log on to www.nestealovethebeach.com.ph, powered by PLDT ALPHA Enterprise & SMART, to register and get more information.

Further championing its love for the beach, a portion of the proceeds from the NESTEA pitcher and merchandise selling will be donated to the Boracay Foundation Inc. to fund a beach cleaning machine that will help keep Boracay clean not only during summer but all year round.

To make this year’s NESTEA Love the Beach a more chillaxing experience, NESTEA launches its newest variant and ultimate summer drink, the refreshingly exotic NESTEA Kiwi Lemon Blend. Made from real tea leaves and light at only 19 calories, this is NESTEA with a kiss of kiwi—the perfect thirst-quencher for a refreshing and relaxing summer.

Leanne Jacinto, AVP Consumer Marketing for NESTEA, shares, “NESTEA is a brand that draws inspiration from the energy & youth of our consumers and wants to be at the forefront of always providing innovative, healthy and relaxing beverages.”True to its mission of being a delicious and relaxing drink that is light on the belly, NESTEA presents its brand new Kiwi Lemon variant that is the perfect company at the beach this summer.”

19th NESTEA Beach Volleyball Tournament

On April 26, NESTEA opens the weeklong summer event with a 2-day volleyball clinic for the local youth in Boracay. NESTEA Love the Beach, in partnership with Mikasa, the official volleyball of the 19th NESTEA Beach Volleyball Tournament, also promises an exciting time for volleyball fans and players alike with the return of its iconic intercollegiate beach volleyball competition on April 28. The country’s biggest volleyball belles Abigail Marano, Ella De Jesus, Melissa Gohing, Jovelyn Gonzaga, Rachel Anne Daquis, Michelle Gumabao, Cha Cruz, and Sheila Pineda will also be facing each other in the ultimate beach volleyball showdown in the 2nd NESTEA Fantasy Volleyball Match on April 29-30.

Finally, in the tradition of hosting the best and most anticipated LaBoracay parties, NESTEA partners with ZoukOut to bring international DJ Kaskade, electronic duo DVBBS, and the country’s hottest DJs to this year’s epic beach party on April 30 and May 1 on Boracay shores. You may get your tickets at SM TICKETS, Valkyrie, and The Palace Pool Club. ADVT