Emma Watson is once again shining the spotlight on eco-friendly fashion with a new social media venture.
The Hollywood star has teamed up with her stylist Rebecca Corbin-Murray to launch a new Instagram account, titled The Press Tour, with the handle @the_pres_tour.
The account will track the actress on her press tour for the upcoming Disney movie “Beauty and the Beast,” offering a glimpse into her life on the road and her sustainable fashion choices along the way.
Introducing the new handle on her current Instagram account, Watson said: “I hope you enjoy seeing what goes on behind the scenes. It takes a village!”
On Tuesday, the account had just three posts, but had already amassed over 260,000 followers. The first photo posted showed the actress in a black-and-white Stella McCartney coat, with a caption referring to the brand as “the world’s first luxury brand that is committed to producing products that do not use leather, skins, feathers or fur.”
She teamed the piece with a jumper from sustainable label Filippa K and shoes from the vegan brand Good Guys Don’t Wear Leather.
The second look, a “Jacobian flower-embroidered duchesse satin bustier with an organic silk faille sash and organic wool trousers,” came courtesy of the new Oscar de la Renta co-creative directors Laura Kim and Fernando Garcia.
The third, from Louis Vuitton, shows the star wearing a navy and blue dress made from Newlife recycled polyester, created from used plastic bottles.
This is not Watson’s first attempt at steering the fashion conversation towards sustainable choices. In 2010, she collaborated with the fair trade fashion brand People Tree on several ethical clothing collections, also creating a sustainable capsule collection with Italian designer Alberta Ferretti one year later. JB
