Calvin Klein is celebrating modern women in its latest underwear campaign, unveiled simultaneously on the brand’s Instagram page and YouTube channel.
The ads feature seven women, aged from 18 to over 70 years old, including actress Kirsten Dunst (“Virgin Suicides”, “Marie Antoinette”).
Calvin Klein Underwear campaign is showcasing its spring 2017 collection. The brand explores what it means to be a modern woman by highlighting seven strong and singular individuals across all ages.
The campaign is shot by Sofia Coppola in black and white and is accompanied by the slogan “Calvin Klein or Nothing At All.” The filmmaker has previously worked with Kirsten Dunst on several occasions.
Alongside the “Marie Antoinette” star, the campaign features actresses Lauren Hutton, Nathalie Love and Rashida Jones, model Maya Hawke, actress and model Laura Harrier, and Anna Sui’s niece Chase Sui Wonders. Each shows that beauty, charisma and sensuality have nothing to do with age.
The campaign comprises several short videos, presented on social networks, online and in advertising spots. A first video features all of the female cast together, while a series of short vignettes focuses on the most intimate moments in the lives of these modern-day heroines, under the titles “First Kiss”, “Crush” or “First Love”. JB
