After six seasons of being discreet with low-key quality, luxury brand “it” bags have made a complete turnaround for Spring-Summer 2018—coming out of the closet by loudly proclaiming their DNA patterns, buckles and logos.
From Dior to Gucci to Louis Vuitton, bags of all guises brandished their house’s names for all the world to see—whether these were the familiar checks of Burberry or the big letters of Fendi, Chanel and Armani.
The luxury bag market is in fierce competition—designers wanting to stand out with signature flourishes and easily recognizable logos. Women carrying them want you to see how much they paid for those bags.
This Logoland move is also targeting China, India and South America clients with the money to spend—and who want to show the world that, yes, it’s still about the bag. —CONTRIBUTED
