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Butter and fat make a comeback

/ 05:05 AM April 10, 2018

Fonterra Brands Philippines Inc. senior brand manager Chio Cebrero, marketing director Jasmin Magsajo, brand manager Rica Mateo, nutrition manager JV Salamat,marketing consultant Katz Lobregat-Enriquez

Not all fats are bad.

New science has discovered that fatty fishes like salmon and barramundi are healthy. And so are the fats in nuts, olive oil, coconut oil, and avocado. Some people even put butter in their coffee.


Responding to this development, Anchor and its parent company, Fonterra, are introducing new fat and milk products to the Philippine market.

“There is, indeed, a resurgence of butter and other fatty foods,” said Jasmin Magsajo, Anchor marketing director in the Philippines. “Butter has been misunderstood, as well as other fatty foods. They had a bad rep, but today, consumers are more aware about the benefits of certain “good” fats.

Mike Boness, general manager of Fonterra Brands Philippines, Inc.

“Now we know that not all fats are bad. What’s important is knowing where the products came from, and how close to nature they are.”

Fonterra is one of the world’s largest dairy manufacturers based in New Zealand—where cows are grass-fed all year round.

“This ensures that the milk produced by our cows is naturally rich in antioxidants,” Magsajo said.

More Anchor Dairy Products are being introduced to the Philippine market this year.

While best known for its butter and cheeses, Anchor Philippines is introducing other products to the market like shredded mozzarella, shredded cheddar, grated parmesan, cheddar block, cream cheese spread, and whipping cream.

Aside from dairy, other sources of healthy fats include salmon and tuna, avocado, seeds, nuts, and plant-based oils.

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