For the unfamiliar, theBalm Cosmetics carries a complete line of makeup, skin and hair care, as well as nail polish products. The US brand’s “beauty in five minutes” philosophy is what makes it a popular choice, with its quick fixes and solutions to a wide range of beauty necessities.
In 2004, founder Marissa Shipman realized that she needed only a few simple products to help her get that glam look. She then researched about how to make makeup and started mixing in her kitchen.
“I went makeup-crazy. I incorporated the company, worked out a budget, hired a chemist, and designed a website,” she said.
She began putting together anti-aging ingredients, triple-milled pigments and fine scents, which all eventually led to the birth of theBalm. Now you can find theBalm’s paraben- and cruelty-free products worldwide.
In theBalm of Your Hand Greatest Hits Vol. 2
This is the second edition of the coveted all-in-one face palette. It features four blendable eye shadows, three flattering blush colors, a matte bronzer, and a champagne-hued highlighter.
SmokeBalm Vol. 4
This is a new eye shadow palette that’s sure to entice any makeup fanatic. The blazing shades seamlessly fuse together, adding some flair to one’s overall look.
Meet Matt(e) Hughes Mini Set
This limited-edition mini set features six brand-new shades of the liquid lipstick. The long-wearing formula has a matte finish that doesn’t feel too overpowering on the lips.
Girls’ Getaway Trio
A new long-wearing bronzer/blush cheek palette that offers three flawless, fade-resistant shades.
Highlite N Con Tour Palette
Four highlighters and two contours, as well as the blush and bronzer, make up this palette. The band theme design gives off that rock-star vibe. This complete highlight and contour kit contains everything you need to emphasize and define your finest features. —CONTRIBUTED
theBalm is exclusively distributed by Stores Specialists Inc., and is available at Beauty Bar stores in Alabang Town Center, Central Square in Bonifacio High Street Central, Eastwood, Estancia, Galleria, Glorietta 2, Greenbelt 5, Lucky China Town, Robinson’s Magnolia, Midtown, Marquee, Mall of Asia, Paseo de Sta. Rosa, Podium, Rockwell, Shangri-La, TriNoma and UP Town Center. Visit beautybar.com.ph, facebook.com/BeautyBarPH, ssilife.com.ph,
www.ssilife.com.ph or follow @BeautyBarPH and @ssilifeph on Instagram.
