Clé de Peau Beauté snaps up Zhang Ziyi for new campaign
AFP Relaxnews / 05:48 PM September 04, 2018
Chinese actress Zhang Ziyi has landed a new role, as the face of Clé de Peau Beauté.
The Golden Globe nominee and star of “The Grandmaster” and “Crouching Tiger, Hidden Dragon” has been snapped up by the prestige Japanese beauty label, which is part of the Shiseido Group, to act as its new global ambassador. And she is launching herself into the project with a starring role in the brand’s fall campaign for its ‘La Crème’ anti-aging cream.
“I’m delighted to be the Global Brand Ambassador for Clé de Peau Beauté,” said Zhang in a statement. “And to represent La Crème, an object of desire that is exquisite and modern. I’m proud to be part of bringing this energy to the world.”
“We have long admired Zhang Ziyi for her accomplishments and her dedication,” added Yukari Suzuki, Chief Brand Officer of Clé de Peau Beauté. “Her beauty, warmth and generosity bring radiance to the world around her. Zhang Ziyi perfectly embodies the values of Clé de Peau Beauté because of her spirit and timeless elegance.”
According to Jenny Sun, Brand Director of Clé de Peau Beauté in China, the new partnership will “elevate the awareness and aspirational status of Clé de Peau Beauté in the China market.”
The star, who shot to fame following her acting debut in Zhang Yimou’s “The Road Home,” is not the first big-name signing for Clé de Peau, which unveiled British actress Felicity Jones as a global ambassador last November. MKH