After their viral Alice Dixson in Galleria Land campaign, Robinsons Galleria is ready to take on more exciting ideas as they start their holiday celebrations. Last Halloween, the mall chain released a comeback campaign to debunk the decade-long urban story about Robina Gokongwei-Pe’s “twin snake” preying on beautiful women inside fitting rooms.
“We weren’t expecting the virality out of it,” Robinsons Malls Deputy Marketing Director, Kaths Laudit-Chong said. After a whopping 2 million views on Facebook, the ad aims to encourage more customers in the redeveloped Robinsons Galleria mall especially this coming holidays. To why the mall chose Alice Dixson, Chong said that the actress’ reinvention is the perfect parallel to the mall’s refreshed look appealing to both its loyal goers and the younger market.
In time for the Christmas season, Robinsons Galleria’s “Time to make new stories.” campaign naturally coincided with the mall’s recently developed look – bright interiors that are mostly done in white and wood accents, placement of giant lighted pillars that towers the establishment’s main ceiling, recently added international and local tenants, wider selection in dining, wellness, and a dedicated hub for all tech-savvies, and a better shopping experience especially with the mall’s tireless efforts in expanding its services and choices.
Chong says, “With so much consideration, our holiday look is based on what our customers enjoy – both our loyal shoppers and visiting customers. We hope everyone can celebrate the festivities with us! Time to make new stories.”
As an effort to service their shoppers better, Robinsons Galleria has lined up a series of holiday events and performances. “It really is the most wonderful time of the year! After the success of our Alice Dixson campaign, we decided to give back to our customers through a series of holiday events that will make shopping at Robinsons Galleria more fun and exciting!,” adds Kathrina Laudit-Chong. For more details, follow Robinsons Galleria on Facebook and @robinsonsgalleriaofficial on Instagram.