Australian beauty brand BYS is thrilled to launch an exciting new campaign—and a new face to match. This season, BYS invites everyone to REIGN and “Be Your Own Expert” with none other than Asia’s Songbird, Regine Velasquez.

Besides reminding everyone that putting on makeup is a simple yet fulfilling process, the REIGN campaign champions the value of finding one’s purpose, having the confidence to go after it, and embracing who you are in the face of adversities. For BYS, these qualities are best embodied by Regine, a quintessential diva and music icon who continues to win audiences over with her powerful voice, numerous hit songs, memorable films, and sold out concerts.

Few people know that Regine, who became part of the entertainment industry at an early age had has sold millions of records regionally, loves doing her own makeup for concerts, soap opera shoots, and other appearances—no glam team needed! BYS and Regine hope to inspire Filipinas to level up their makeup game by exploring the brand’s vast range of affordable, good quality, and easy-to-use cosmetics.

Sashay straight into 2019, sassy and confident, with BYS’ latest product releases. These include the Euphoria eyeshadow palette, which features 12 vibrant rainbow shades; the Nude 4 eyeshadow palette, which boasts of 12 stunning yet wearable peachy and berry nude shades; the Rebel eyeshadow palette, which lets you spice things up with 12 edgy and party-ready hues; and the sweet and sultry Peach 2 eyeshadow palette, which treats you to 12 delicious matte and metallic peachy shades.

Besides delivering on the promise to constantly shake up the beauty scene with exciting products, BYS’ new releases come in amazing colors and are formulated with the skin-loving ingredient Mica. They are also vegan-friendly, hypoallergenic, paraben-free, and PETA-certified.

BYS is solely distributed in the Philippines by IFACE Inc. and is exclusively available at Watsons and SM Beauty Stores nationwide. BYS products are also available at beautybeat.ph.