Your pearly whites are your best accessory—don’t you agree? But what if they’re not—gasp—white? With all the food and drinks (I’m calling out all the coffee and red wine lovers out there, myself included) that go onto our teeth daily, it’s quite a feat to keep them squeaky clean, and the only salvation we have is good toothpaste.

Enter the all-new Close Up Diamond Attraction. This new toothpaste, which recently launched in the Philippines, uses blue light technology through blue covarine foam, which makes your teeth less yellow and more white when you brush. It’s doesn’t hurt that it gets the seal of approval from one of the top cosmetic dentists in the country, Dr. Cecile Infantado. Also giving it a nod are celebrity makeup artist Xeng Zulueta, calling it one of her beauty must-haves of the season, and actress Heart Evangelista, whose winning smile is living proof of its powers. Need I say more?

Photos by Patrick Segovia