It’s Valentine’s Day, that one day of the year when it’s legitimately okay to be all-out gushy to your loved one. And here’s a specialty store that celebrates it, Me&U.

Since 2009, it has been charming the socks off boys and girls alike—the single, the taken and the in-betweeners—with its his-and-hers statement tees, paired pillows and matching coffee mugs for couples with quirky doodles.

The window display is filled with adorable merchandise, beckoning onlookers to take a closer look. At first you might only want to check out the cool Popobe doll in Spiderman costume. And then you won’t be able to resist the cute doggy floor lamp, which is switched on and off by stepping on its “poo.”

Then you’ll find yourself stopping by the jewelry counter to look at the shiny gunmetal-steel camera pendants and, before you know it, you’ve been ogling everything else on the shelves. For instance, the clever slogans scrawled on plates and glasses, the key chains that seemed to be made just for you, the innovative wall clocks that help pass time instead of just telling it.

“Every product tells a unique story that everyone can relate to,” says Shayne Raganas, marketing executive.

“We wanted to be the place where people can find unique and meaningful stuff for someone special in their lives, be it a romantic couple, best friends, or a parent and their child,” she says.

As exclusive distributors of designer brands, such as Propaganda and Human Touch, the store’s one-of-a-kind items are a refreshing alternative to your usual gift and novelty shop fare. From the sweet stuff to the tongue-in-cheek trinkets, Me&U seems to be taking their core philosophy seriously: “Whatever the kind of relationship you have, Me&U always has something for you.”

Me&U is at SM Megamall, 4/F, Atrium; SM Mall of Asia, G/F, Entertainment Mall; SM North Edsa, G/F, The Annex; SM Pampanga, G/F, Bldg. 4; 3/F Eastwood Mall.