This Christmas, you don’t only get a friend – you get a squad at SM!

SM Supermalls ushers in December with “Happy Bear Day,” a special celebration on digital and at SM malls this Sunday (Dec. 1) dedicated to inviting families, especially children, across the nation to share the joy and teddy bears’ warm hugs with the less fortunate children from participating SM malls’ partner beneficiaries.

“For eight years, SM has continued to spread the joy during the holiday season with SM Bears of Joy and help kids in need,” said SM Supermalls COO Steven Tan. “And this year, we want to delight our kiddie shoppers with our all-new toy bear characters now collectively known as the Joy Squad composed of AJ, FJ, PJ and CJ who are all ready to share the joy this Christmas!”

Representing some of the top dream jobs of kids worldwide, the Joy Squad is composed of AJ (Ariana Joy) The Star, FJ (Franco Joy) The Savior, PJ (Paul Joy) The Hero, and CJ (Carina Joy) The Achiever. SM shoppers can now collect and bring home the four bear characters for a joyous Christmas treat for their loved ones and children charities. For only P200, a customer can buy a pair of toy bears, where one goes to the customer and the other is left for donation to charity. All collected toy bears will be donated by the SM malls to their chosen beneficiaries, which range from public orphanages, child community centers, or related non-government organizations.

During the #HappyBearDay at select malls, SM Bears of Joy shoppers will be treated with extra kiddie treats while supplies last. Joy Squad lovers can also comment their photos on the official promo post on SM Supermalls’ Facebook page for a chance to win SM GCs!

SM Bears of Joy is an annual Christmas initiative by SM Supermalls, SM Cares, and Toy Kingdom and is available in select SM Supermalls and Toy Kingdom stores nationwide until December 25. For more information on the SM Bears of Joy campaign and SM’s other fun-filled holiday activities, visit www.smsupermalls.com.