SMEG, an Italian luxury kitchen appliance brand, partners with Rockwell Land to equip its units at the Proscenium which is composed of 5 high rise buildings with over 1,640 units.
Mr. Ton Concepcion, the President of MONDO CUCINA, the exclusive distributor of SMEG for the past 12 years, enthusiastically shares that “Smeg redefines appliances as functional pieces of art that not only look good but are loaded with technology and are built to last. We are so proud to be working with Rockwell Land to provide their customers with the ultimate in luxury living.”
Depending on the condominium unit, Proscenium residents will get to immediately enjoy using their kitchen with the latest high-end SMEG appliances composed of the following:
A hood that is quiet and has a high extraction rate;
An induction hob that cooks fast, saves energy, and is packed with safety features;
A big and easy to use convection oven; and,
A big capacity Side-by-Side or a Bottom Freezer refrigerator – that is energy efficient with an operating cost for as low as 8 pesos a day.
According to Mr. Nestor Padilla, President and CEO of Rockwell Land Corporation: “The kitchen is one of the spaces that our clients spend a lot of time in. In delivering Rockwell’s promise, we chose a kitchen equipment brand that can provide the same quality of lifestyle.”
Founded by Vittorio Bertazzoni in 1948, SMEG is an Italian acronym that stands for the “Metal Smelting factory in Guastalla, Emilia-Romagna”. The Bertazzoni family started off in metal forging, but now is a global leader in luxury kitchen appliances. The Smeg headquarters is located in the Emilia Romagna region which is the heart of the industrial and food capital of Italy. This is where Ferrari, Maserati and Parmesan Cheese and Olive Oil are made.
SMEG combines technology and style; making it one of the most desired, iconic appliance brands in the world. It is designed in collaboration with the leading architects in the world, such as Renzo Piano: who has made iconic landmarks such as the Pompidou in Paris, the Shard in London, Kansai International Airport in Osaka, and other global projects.
