By then, Jacobs has had plenty of time to tug at and play with the house codes, including the now moneymaking LV monogram.
The Stephen Sprouse and Takashi Murakami collabs of the early 2000’s were a hit. Working with artists in this way has proven to be a viable strategy for Jacobs to inject the brand with the buzz of an otherworldly artiness.
The Louis Vuitton spring 2008 runway show opened with a dozen models dressed as sexy nurses, singularly inspired by artist Richard Prince’s nurse paintings, one of which had previously been used as the album art of Sonic Youth’s “Sonic Nurse” album, released in 2004.
Preceded by a comparatively forgettable Fall 2007 season—which doesn’t take much squinting to be mistaken for a Prada show, from the dip-dyed crumpled taffeta to the pleated, knee-length skirt hem—Spring 2008, in contrast, was more playful and sprightly.
Other accessories in the show borrowed from the Richard Prince color palette. The effect was indelibly psychedelic; cobalt was collaged with mint and rust, chartreuse and duck egg blue made an eerily harmonious marriage on a ladylike silhouette.