The pandemic may have blighted the economy and the entertainment industry, but this Globe and Manny Pacquiao partnership is tackling the problem one platform at a time
Photo courtesy of Globe (from left: Globe president and CEO Ernest Cu, Sen. Manny Pacquiao, and Ayala Corporation chairman and CEO and Globe Telecom chairman Jaime Augusto Zobel de Ayala)
Safe to say that the “People’s Champ” and his legions of fans across the Philippines and the world are in safe hands. Not just for the reasons you might think.
On Nov. 17, Tuesday, Globe officially announced its partnership with 12-time eight-division world champion Manny Pacquiao, in line with the telco’s goal to support its customers reeling from the impact of the pandemic and the current economic downturn.
“Manny is the epitome of a true global Filipino, a homegrown talent who rises above challenges to bring pride to the country. Much like Manny who remains unfazed by the challenges of this pandemic, Globe has remained steadfast in providing Filipinos with digital solutions, mobile and internet services that have become lifelines under the new normal,” says Globe president and CEO Ernest Cu.
“Globe and Manny share a common desire to uplift people’s lives, which makes him a fitting ambassador for us,” Cu adds.
“Ang pandemyang ito, at ang mga kaakibat na suliraning pangkabuhayan, ay maaari nang pinakamatinding laban na hinaharap ng bawat Pilipino. Ako ay nakikiisa sa sambayanang Pilipino, kasama ang Globe, sa laban na ito,” says Pacquiao.
(This pandemic and its resulting economic hardships are probably the toughest fight that Filipinos are facing now. I am one with every single Filipino in this contest.)
“Ang pandemyang ito, at ang mga kaakibat na suliraning pangkabuhayan, ay maaari nang pinakamatinding laban na hinaharap ng bawat Pilipino. Ako ay nakikiisa sa sambayanang Pilipino, kasama ang Globe, sa laban na ito,” says Manny Pacquiao
“At a time when the country is facing so many challenges, Manny’s life story has remained a source of inspiration for every Filipino–a constant reminder of the Filipino’s strength, talent, and tenacity to overcome every difficulty,” says Globe chairman and Ayala Corporation CEO Jaime Augusto Zobel de Ayala.
But beyond the call for solidarity, this alliance stokes the optimism of sports fans for the future. It also makes it easier to livestream and cheer for Manny’s upcoming fights through Upstream, the newest transactional video-on-demand platform, in partnership with GMovies.
“It is indeed a source of pride to partner with Manny Pacquiao. His legendary boxing career is a never-ending source of Pinoy inspiration to always strive to be better,” says Upstream partner Dondon Monteverde. “This same inspiration is in line with our vision for Upstream to become the best entertainment platform for Filipinos.”
For more information, visit Globe.
