Glico introduces new Pocky range redesign for natural ingredients and better taste

OCTOBER 27, 2022


Glico Philippines, Inc. (Manila, Philippines) is pleased to announce the launch of new Pocky range in the Philippines.

Since its launch in Japan in 1966, Pocky has maintained its core concept while gradually changing its packaging and formulation to meet the times and society. The new Pocky range will be launched in the Philippines on June 8 to suit the changing consumption scene and purchasing behavior in Southeast Asia. It will be available in major supermarkets and online stores such as LazMall and Shopee Mall.


Healthiness in Pocky with High-Fiber and Wholewheat

With growing health consciousness, more and more consumers are looking for healthier choices and more guilt-free products. In line with this, Glico has added fiber into the pretzel of Pocky which offers more health benefits. The company has also added wholewheat into the pretzel, which gives it a lighter and crispier texture.

The cream-to-biscuit ratio has also been adjusted by Glico so that the rich and smooth chocolate would have the right sweetness balance while enhancing the chocolate flavors’ unique aroma.

Design Attention

To better convey the appeal of the snack’s natural ingredients, there are a few changes made to the packaging. For the Share packs, the link to the package of the standard pack has been made stronger and easier to understand.


“The year 2022 marks the 100th anniversary of our Glico Group. In that year, we are pleased to celebrate the new re-staging of our flagship brand, Pocky,” Mr. Takashi Miki, Marketing Head of Glico Philippines, Inc., said in a statement. “We want to be a brand and a company that evolves together with society, while keeping our core unchanged. ‘More Happiness, More Goodness!’ will be delivered to the Philippines.”

The more you share, the more you enjoy this mess-free tasty snack! Please check it out.


Where to Buy

Major supermarkets

       (Online Store)

LazMall Glico Official STORE

Shopee Mall Glico Official STORE


Official Facebook

Official Instagram

Glico Brand Website (Shopalyst)