P&G Health aims to promote awareness on sleep-related issues, and the health benefits of a good night’s sleep
INQUIRER.net BrandRoom / 09:48 PM June 30, 2022
Did you know that the Philippines is ranked as the fourth most sleep deprived country in the world? Research estimates show that more than 80% of Filipinos suffer from occasional sleeplessness1 and more than 50% sleep less than 7 hours, with a large part of the population unaware of the impact of sleeplessness on daily life.
Sleep plays a very important role in one’s health, having been involved in cardiovascular health2, supporting physical growth and development, as well as maintaining a responsive immune system. Getting some downtime at the end of the day is an essential process for physical restoration.3
P&G Health, the health care division of the Procter & Gamble Company (P&G) is stepping up for Sleep Health by promoting awareness on sleep-related issues, and the health benefits of a good night’s sleep. Last March, it joined hands with the World Sleep Society to help support the cause.
“P&G believes that everyone deserves a good night’s sleep. While it is widely known that sleep is a vital physiological function essential to well-being, a good night’s sleep does not come easy to many, especially when the daily stresses of life are keeping people up. Over the next few weeks, P&G Health will be rolling out a series of discussions and public awareness initiatives aimed at addressing sleep related challenges”, shared Ferdinand Roxas, Senior Director-Commercial Leader for Personal Health Care from Procter & Gamble Philippines, Inc.
Combining breakthrough science with deep consumer understanding to deliver innovations that empower our consumers to live longer, healthier and more vibrant lives, P&G health recently launched its newest addition to its portfolio in the Philippines — the NEW Vicks ZzzQuil Natura Sleep.
Celebrity and Influencer Heart Evangelista also talks about the importance of prioritizing rest, by sharing her personal night time routinethat helps her relax and wind down. “To help me wind down at the end of a long work day, I want to pamper myself with a hot shower, doing my skincare, reading and journaling, and my NEW bedtime partner #VicksZzzQuilNaturaSleep gummies.” As a busy person like she is, rest is very important for that’s why she has Vicks ZzzQuil Natura Sleep to help support that, together with proper diet and exercise.
Vicks ZzzQuil Natura Sleep contains 1.6 mg melatonin per 2 servings of gummy. 1 mg melatonin when taken close to bedtime may help reduce the time to fall asleep. It also comes in gummy form in wildberry vanilla flavor that’s tasty without needing water.
Check out Vicks ZzzQuil Natura Sleep in Mercury Drug and Watsons.
2Sleep Deprivation and Deficiency (2021, December 13). National Heart, Lung, and Blood Institute. https://www.nhlbi.nih.gov/health-topics/sleep-deprivation-and-deficiency
3Sleep Deprivations’ Health Effects on People’s Lives. (2021, August 22). Republic of the Philippines National Nutrition Council. https://nnc.gov.ph/regional-offices/mindanao/region-ix-zamboanga-peninsula/5846-sleep-deprivations-health-effects-on-people-s-lives#:~:text=According%20to%20the%202016%20Healthy,for%20less%20than%20six%20hours.
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