You’re in for a crazy cool visual treat this summer, as Ray-Ban introduces a range or sunglasses that are not only fun to wear but artworks in themselves: the La Boca Collection.
These limited edition Rare Prints were inspired by the houses of La Boca, one of Buenos Aires’ most colorful and artistic neighborhoods or barrios. Precariously stacked one on top of the other, along the famous pedestrian street that is La Caminito (named for a popular tango song), the buildings in the barrio are painted in fabulously rainbow bright colors.
The overall effect is literally large-scale color blocking. Life here is as vibrant as the dwellings, and between selling their wares or being up for an impromptu tango, the locals are true-blue artists.
Both the artistry and vibe of La Vida Boca came together for the official Ray-Ban La Boca Rare Prints launch at Buddha-Bar on April 26 where fashion, fun and music collided. The evening’s turnout was impressive as Ray-Ban’s ambassadors, celebrities, members of the press, and friends dressed to the nines in color blocking outfits in celebration of the new collection’s fabulous collaboration.
Ray-Ban proudly showed off the four limited edition festive frame designs of the La Boca collection, which is under the Rare Prints Series 6 and features the classic Wayfarer in pop-art eye-candy color block patterns.
The La Boca flavors combine fun, individuality, uniqueness, youth, the hip and free-spirited, and though the message of the collection is bold and vibrantly fresh in an artistic way, it still speaks to the longevity of the brand and the legend that Ray-Ban has become in its 75 years.
The elegant venue got a healthy dose of psychedelic whirls and splashes of color as established and respected local mural artists Piajet Mortelino and Jerik Robleza impressed the crowd with their skills. Another fun element was the fact that guests got to unleash their inner artist and design their own sunglasses.
The event also doubled as the kick-off for the Ray-Ban Summer Road Show, whereby fashionistas and the Ray-Ban fan base can avail of special offers at certain outlets of their favorite malls where the Rare Prints Series 1-6 are available. Of course, three lucky members of the press will be living La Vida Boca, as they each went home with a pair.
