Understanding CHANEL’s revolutionary skincare innovation, and the unique factors that make it so special

It is often said that prevention is key, and this saying rings ever so true when talking about skincare.

Over the years, generations of men and women have worked towards decoding the vitality of one’s skin, analyzing its nuances and complexities, deciphering the mysteries behind anti-aging formulations. And for the very first time, CHANEL Beauty has done just that with their revolutionary Nº1 DE CHANEL Revitalizing Serum.

In order to make this possible, CHANEL’s team of experts created the vitality index, a single score that measures the Revitalizing Serum’s performance in terms of the 5 signs of aging: wrinkle visibility, the skin’s radiance, pore visibility, the skin’s elasticity, and how plump the skin appears.

“The skin’s vitality starts at the cellular level. The combined effects of skin aging and external factors like environmental stressors cause the vitality of skin cells to decrease with time. Cells stop dividing and cellular activity slows. This phenomenon is known as senescence initiation. During this stage, this biological phenomenon translates clinically to less radiant skin, a lack of elasticity, and the appearance of wrinkles and fine lines.” notes Armelle Sourad, CHANEL Beauty’s International Scientific Community Director.

At the core of it all is CHANEL’s iconic red camellia flower, a key ingredient to help prevent the loss of cellular vitality. This active ingredient also has the ability to increase one’s cellular vitality which results in a longer lifespan for cells.

With the help of studies performed by CHANEL’s scientific team, Nº1 DE CHANEL Revitalizing Serum was proven to make remarkable results, demonstrating significant and continuous improvement within 6 months of use.

CHANEL Beauty is available in Rustan’s the Beauty Source. Shop in a Rustan’s store near you, online http:/rstns.shop/RTBS or contact your Rustan’s Personal Shopper On Call at 09171111952. Join our Viber Community now bit.ly/RTBSonViber to get the latest updates on Rustan’s The Beauty Source!