This article is only for adults who would otherwise continue to smoke or use other nicotine products
This article is in collaboration with IQOS.
IQOS heats tobacco instead of burning it. It offers real tobacco taste and cigarette-like satisfaction but without the ash, cigarette smoke and smell.
IQOS is designed for adults who would otherwise continue to smoke or use other nicotine-containing products, and who are looking for an innovative and better alternative to cigarettes.
***
IQOS hosted an exclusive launch event at the Marriott Grand Ballroom in Manila, unveiling the “Stay Curious” theme.
The event brought together passionate and creative individuals for a night of intrigue, discovery, and unforgettable experiences. With a carefully crafted atmosphere of wonder and excitement, the event offered everyone a glimpse into what they have in store for them, fully embracing the power of curiosity to ignite creativity and push boundaries.
Six creative individuals, experts, tastemakers, and leaders in their respective field represented diverse industries such as art, design, and even culinary arts, came together to demonstrate creativity and ingenuity that await when people embrace their curiosity. Individually, they all shared their unique and creative take on their art form or medium, inspiring adult guests to explore beyond what’s familiar to them.
The DJ has an ear for beats that are sure to make anyone’s heart pumping along. A certified ‘mood maker’ who’s open to trying every melody and beat, he continues to evolve with his interests and passions, unafraid to experiment with what excites him and his audience. Accompanied by two aerial performers who were bedazzled head to toe, the DJ created an enchanting and exciting introduction to the evening’s festivities.
Next was the photographer, a formidable visual artist who pursues creating visually interesting pieces through his brand of photography, and who continues to capture striking colors and form through the most unconventional of methods. The daring photographer was introduced to the crowd through a captivating display of dancing and photography. He invited adult guests to experience his otherworldly photoshoot area, where they had their own memorable moments captured and made indelible, his photography style written all over it.
On the opposite side of the venue, a fashion show unfolded, showcasing IQOS-themed ensembles. The show seamlessly combined the fun and sleekness of the brand’s designs, with master craftsmanship at the helm of it. A fashion designer who takes inspiration from virtually anywhere to create stunning masterpieces that wow local and international audiences, the talented creative incorporated facets of the IQOS brand into his runway theme.
Following the fashion show, the chef and his team of waiters all arrived in a line reminiscent of a culinary competition finale, presenting an exquisite array of dishes, carefully crafted and prepared samples, all designed to tantalize the taste buds and capture the crowd’s palates. The kitchen prodigy drew inspiration from his own kitchen adventures, confidently meshing ingredients and flavors of his Asian and European influences to offer guests an unforgettable food experience.
Next, a seasoned mixologist took center stage in a casual yet impressive display of his skills, showcasing his technical prowess in creating cocktails that delighted and amazed the crowd. Reflecting his idea that bartending should be simple, genuine, and fun, he treated guests to his refreshing concoctions throughout the evening.
Note: They do not advocate overconsumption or abuse of alcohol. This is not intended for promoting alcohol abuse, binge drinking, or any other forms of abuse
To cap off the night, iconic alt-rock band Sandwich took the stage, captivating the crowd with their music and encouraging everyone to sing along with them. Their performance left everyone enchanted, and made for an energetic, feel-good finale.
The night was a captivating blend of enchantment, excitement, and discovery, as adult guests reveled in exquisite food and drinks amid an impeccably curated atmosphere. Yet, beyond the sensory delights, the evening was infused with an unspoken spirit of curiosity. There was an unspoken invitation to explore the limitless possibilities that await those who approach life with an open mind.
It was definitely a night that sparked inspiration to always Stay Curious.
***
Curious to know more about IQOS? Discover more at IQOS.com .
Important information: This product is not risk free and provides nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use other nicotine products.
INQUIRER.net BrandRoom/SIL
