IQOS and Chef Josh Boutwood host a private dinner at Helm

This article is only for adults who would otherwise continue to smoke or use other nicotine products.

IQOS legal age nicotine users have been enjoying their tobacco experience without having to endure that lingering smell on their hands, hair, or clothes.  Since the brand’s inception in the Philippines, IQOS has been regarded as a smoke-free alternative to cigarettes that heats tobacco instead of burning it, giving that real tobacco taste and satisfaction, without the cigarette smoke smell and ash.​  A new way to tobacco pleasure, IQOS is a brand of heated tobacco products designed to help adult Filipino smokers, who would otherwise continue to smoke, move away from cigarettes, and discover smoke-free alternatives.

IQOS and award-winning British Filipino Chef and Helm’s main man, Josh Boutwood, who indulged legal age guests with an exclusive and specially curated six-course degustation.  Guests were initially offered special mocktails and amuse-bouche at the al fresco area where a casual welcome program was held. During the two-hour multi- course dinner, legal age guests were served thoughtfully crafted dishes that echo essence of Stay Curious* piquing their curiosity through their five senses.  

IQOS

Helm, an intimate 24-seater-only restaurant concept, offers dishes that are reflective and expressive of Chef Josh’s life journey combined with his personal love of ingredients and his perspectives and experience of global gastronomy.  It centers on his multi-course tasting menu and the one-on-one interactive dining between him and his team and the guests, setting the perfect venue for IQOS, a brand that has always stood for pleasure and progress.

IQOS

Spearheading the event were executives from IQOS including Henry Yap, and Adie Villegas, IQOS Brand Managers; Boabdil Perera, Director Heat-not-Burn Products; and Zhorida Lipayon, Head of SFP Marketing. 

IQOS

No matter where you are on your smoke-free journey, IQOS provides the support you need, especially when it comes to its heated tobacco products, that are at the forefront of innovation, designed to offer a premium experience in a smoke-free world. 

To know more about IQOS, visit IQOS.com and follow IQOS’ socials: Facebook and Instagram.  

*This product is not risk-free and provides nicotine, which is addictive, only for use by adults who would otherwise continue to smoke or use other nicotine products. 

GOVERNMENT WARNING: This product is harmful and contains nicotine, which is a highly addictive substance. This is for use only by adults and is not recommended for use by non-smokers.

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