Samsung recently tapped four celebrity moms to demonstrate the efficiency of a new line of digital home appliances—vacuum cleaner, digital refrigerator and microwave, and digital airconditioner. Moms on-call for Samsung duties are Rissa Mananquil-Trillo, model, columnist, teacher; Tessa Prieto-Valdes, columnist, philanthropist, events host; Daphne Oseña-Paez, TV host, philanthropist, advocate of children’s health and welfare; and Amanda Griffin, model and VJ.
Mananquil-Trillo showed off the state-of-the-art, energy-efficient Samsung Digital Airconditioner in the bedroom area. The air conditioner features the Smart Inverter Technology for efficient energy consumption, making the unit 60 percent more energy-efficient; plus a Virus Doctor that deactivates and immobilizes bacteria. As a bonus, the Samsung Digital Airconditioner is quiet, assuring the family a good night’s sleep.
In the living area, Prieto-Valdes tinkered with the Samsung Digital Vacuum Cleaner. It features a Super Twin Chamber technology that holds more dirt than conventional vacuum cleaners. That means spending less time emptying out the chambers and more time cleaning the house.
“Among the appliances, our bestsellers are still the refrigerators,” said Tonette Lee, head of Samsung’s Digital Home Appliances. “Filipinos spend more on these compared to washing machines. We do sell a lot of washing machines, but because the unit is usually left in the care of the househelp, most Filipinos opt to get just the basic ones.”
Griffin presented the Samsung Digital Washing Machine, a fully automatic machine that gets laundry done with a push of a button. One press is all it takes—no need to soak the hands in semi-wet clothes to transfer them into the dryer. It also features Eco Bubble technology, which promises to save up to 70 percent more energy.
The kitchen showcased the no-frost technology of the Samsung Digital Refrigerator, with Oseña-Paez taking charge in this part of the house. Since it prevents ice buildup, the no-frost technology does not demand constant manual defrosting from its owner. The ref features a Twin Cooling System that keeps food fresh longer and prevents food smells from mixing.
In Korea, said Lee, refrigerators have many cubicles for the kimchis so that the smells do not mix with each other. For the Philippine market, the Twin Cooling System is enough to keep Filipino food smelling fresh.
The availability of this technology in the country aims to make the lives of mothers everywhere easier, Lee said. As less and less time is spent on chores, moms can now enjoy more time for themselves.
