MOST WOMEN who experience a change in their lives, whether significant or inconsequential, mark it by a change of hairstyle.
After a bad breakup, a woman gets rid of her past with a quick snip of her hair. After a promotion, she assumes a new hairstyle.
And if a woman simply wants to revamp her look, a change in hair color should do the trick.
Schwarzkopf Professional takes inspiration from the runways of New York, Paris, Milan and London and brings the latest hair trends.
At Salon de Ning, Schwarzkopf Professional unveiled its Spring-Summer 2011 Essential Looks collection. It featured the styles created by R2 Tolentino of Huelgas Hairdressing and Nikki Bacay of Nikki Bacay Salon, with models traipsing down the venue in the season’s four essential looks: metropolitan, edge, pure and urban.
“Every woman will find a look that will fit her lifestyle,” said Stella del Rosario, brand manager of Top Line, which distributes Schwarzkopf in the Philippines.
“Metropolitan” represents a woman of the world, who’s confident and determined to get what she wants. A sleek updated hairdo works best in giving her that added boost to take the world by storm.
“Edge” is for the woman with a rebellious streak and a carefree attitude as evident in the hairstyle’s raw and blunt cut.
“Pure” is for the elegant lady who strives for simplicity while enjoying the finer things in life; thus long locks with soft waves are definitely in order.
The “Urban” woman is the “perfect balance of creative and professional” as she knows how to work hard and party hard in a fashion-forward hairdo.
The show marked the 50th anniversary of Schwarzkopf Professional’s flagship coloration brand, Igora Royal. Igora Royal remains unrivaled in its wide range of high-intensity colors (this season calls for different tints of browns and iridescent red), maximum performance in grey coverage, and shine and luminosity.
“This season, hair color will reflect the personality of the woman,” said Del Rosario.
To mark the anniversary, top stylists collaborated with Igora Royal to come up with new looks: Tinette Puyat of Tinette & Co., Vicky Sumbillo of South Salon, Ino Amoyo of David’s Salon, Jay Ramos of Indigo Salon, and Alex Carbonell of Studio Fix by Alex Carbonell.
The stylists presented the “distinctive styles of each of the five decades”—from the swinging ’60s classic flip to the retro ’70s Motown-glam coiffure, funky ’80s Mohawk, the ’90s grunge hairstyle, to the new millennium’s statement-making hairdo.
Whether you prefer a bob to a cascading mane, make your hair your “crowning glory” in colors that would surely rival those of the scorching summer months.
