MANILA, Philippines – Wrangler took a fashion-forward turn in the 14th Philippine Fashion Week Friday as the brand redefined the meaning of fit through its latest campaign.

The American denim brand, known for the rugged ranch appeal of its signature jeans, introduced four new fits for men and women, each with distinct personalities in mind.

The revolutionary campaign, dubbed as My Fit, My Edge, launched Wrangler’s latest line-up that gave the “working cowboy’s staple a sartorial transformation by crossing over from the ranch to the streets.”

The four new fits redefined the concept of “fit” by making it more than just how the jeans literally suit one’s body frame, but also how its style and cut enhance one’s attitude and personality.

Fit for cool and laid-back men, Ace features subtle designs of clean-cut lines, basic silhouettes, and muted colors inspired by 1950s preppy fashion.

Crank is for adventurous and energy-driven men, its styles reflect the music-fuelled fashion of 1980s, when biker and rock star looks dominated the streets.

For women with classic and sophisticated tasted, Stokes is a fitting selection to the polished and put together lady.

Finally, Molly is for adrenaline-driven, fun-loving female. Jeans from this line combined girly yet alluring details to create feminine but fierce looks.

“From the rough and rugged looks of the ranch, we have transported the classic denims to the busy streets, transforming the contemporary cowboy it has always lauded into a hipper, edgier version that exudes the same toughness and adventurousness in the urban landscape.”, Vice President for Marketing Marty Tio said.

“Our four new fits allow you to be experimental with your denims, making it impossible for you to miss your perfect fit and more possible to find your unique edge.” Tio added.

Wrangler has branches at Ali Mall, Glorietta 5, Market! Market!, Abreezaz Mall Davao, TriNoma, and is also available at leading department stores nationwide.