While everybody’s been waiting for the new James Bond film Spectre, leading lady Lea Seydoux has recently been making waves for a different reason—and one that’s not of her own doing. In a recent interview with British Vogue writer Giles Coren, she talks about the sexism in this iconic movie. Despite her interesting social take on the movie’s plot, it was Giles’ tweet that sparked more talk and reflection toward how we read sarcasm and feminism.

The writer took down the tweet after the initial backlash, but too bad for him. A separate thread on Twitter with Yahoo! Style UK seems to have made matters worse.

Columnist @gilescoren tweets-and-deletes sexist joke about #Bond star Lea Seydoux: http://t.co/UiQI5kbngj pic.twitter.com/sCIwAyNOta

— Yahoo Life UK (@YahooLifeUK) October 7, 2015

Giles responds to the headline, garnering an accusation toward his allegedly pretentious feminism.

@gilescoren not so much reductive as predictable and silly. Do better, we believe in you :)

— Yahoo Life UK (@YahooLifeUK) October 7, 2015

Giles ultimately reveals his real intent, which probably didn’t translate well over social media.

https://twitter.com/gilescoren/status/651712336101773312

Eventually, he surrenders and tweets a safer, less controversial version of his earlier publicity stint.

https://twitter.com/gilescoren/status/651691186969821184

Nowadays, it’s seems that a tweet can get you into real trouble. Satirical or not, looks like some people aren’t in the mood to tolerate jokes about feminism just yet.

[Refinery29]

Photo courtesy of German Vogue