At this point, I’m pretty much over any and all news items related to Kylie Jenner and her Lip Kit, but hey, the hits just keep on coming.

In the latest saga of her fabled lip color line, Kylie finally reveals the latest color in her lineup (instead of just teasing us with a BLACK AND WHITE SWATCH on Instagram): Posie K (which incidentally sounds like the way someone would say the words “pussy cat,” but can’t do it properly because their lips are too inflated with injections), a flattering shade of berry pink that will be available in February.

Initially, Kylie was giving her followers the chance to name the new shade:

Very excited to share with you one out of three of my new colors for my valentine collection coming up. I’ve been working on a new very exclusive formula that I have absolutely fell in love with.. But now I need your help on picking a name for this beauty! Comment below what you think this lip kit should be named and I will pick one!

A photo posted by Lip Kit By Kylie (@lipkitbykylie) on Jan 12, 2016 at 10:01pm PST

But she is probably a really quick decision maker (crucial to becoming a teen mogul, TBH) because a few hours later, she revealed the name she had picked out:

Posie K Swatch

A photo posted by Lip Kit By Kylie (@lipkitbykylie) on Jan 13, 2016 at 2:58pm PST

Posie K is one of three colors that will be announced in the coming months for the Lip Kit by Kylie Valentine Collection that, according to Kylie, have “a new very exclusive formula,” so be prepared for heaps more of these excruciatingly spaced out teasers (and corresponding news items). Girl sure knows how to max out media mileage, that’s for sure.

We just hope she produces enough lip kits this time, so that they don’t sell out in just 30 seconds.

[Allure]