Getaway glamour is the theme of the Resort 2017 Michael Kors Collection advertising campaign, photographed by Mario Testino.
“Destination dressing is the best of all worlds,” says Michael Kors. “This collection is about clothes for the slopes, the city and the beach—high-impact glamour and T-shirt ease. We released just a few images of the collection when we showed it to editors in June, so I’m excited that my customers are about to see something that is fresh and new.”
For the collection, Testino shot Anja Rubik seated in the back of a vintage speedboat, with the sun on her skin and the water sparkling behind her.
The clothes and accessories, with their effortless silhouettes, luxurious fabrics and geometric details like grommets and rings, capture the clean, easy mood of the season.
The ads for Michael Michael Kors celebrate the lights, glamour and excitement of the holidays. Models Taylor Hill and Emmy Rappe were photographed by Testino amid the energy and opulence of Las Vegas, highlighting the season’s rich colors, luxe textures and irresistible shine.
The global campaign debuted in September, with ads running in winter issues of Vogue, Vanity Fair, Harper’s Bazaar, InStyle and Marie Claire in the US, Europe and Asia-Pacific.
In total, the Resort print advertising campaign reached 37 countries across the Americas, Europe, and Asia. The images also appeared in digital outlets, as well as social media platforms and traditional outdoor media placement.
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