From Left to Right: Raymund Villanueva, Joc Lapid-Clarino, TJ Cuenca, Jonjon San Agustin, Bernie Mamanluk, Anthony Thomas, and the host pose for a photo op following the announcement of the partnerships between SM Supermalls and the two cashless payment service providers, GCash and PayMaya Philippines.

Last April 13 at the launch of ‘Everyday is Play Day,’ SM Supermalls introduced families to GCash and PayMaya Philippines – the newest scan-to-pay services made available at SM mall events.

Partnering with two of the biggest digital wallet service providers in the country, SM Supermalls demonstrates its commitment to innovate customer service experience in the malls.

“As we launch scan-to-pay services, SM continues to make its mark as a trailblazer in the industry. This is just one of the many exciting things to watch out for this year as SM delights customers with meaningful innovations and bigger family fun events,” SM Supermalls Senior Vice President, Jonjon San Agustin explained.

The ‘Everyday is Play Day’ kickoff party marked just the beginning of cashless payments at SM mall events, and it will continue on as the campaign rolls out throughout the year.

According to San Agustin, ‘Everyday is Play Day’ will tour 18 malls in an array of exciting Nutty Scientists shows and meet-and-greet sessions with the kids’ favorite brands and cartoon characters. This includes SpongeBob SquarePants, Beyblade, Hasbro Gaming, Shopkins, and Shimmer and Shine.

The Nutty Scientists give a preview on what families can expect during the ‘Everday is Play Day’ mall events.

Parents, who were present during the launch, were able to experience the convenience and perks of cashless shopping firsthand.

“We elevate the fun and excitement at SM’s ‘Everday is Playday’ by providing quick, easy, and hassle-free payments through PayMaya QR,” PayMaya Philippines Vice President and Head of Consumer Business, Raymund Villanueva said about the benefits on this unique payment option.

This hassle-free method of shopping also coincides with today’s evolving retail landscape. Plus, it lets customers enjoy the features of their smartphones and tablets more.

“Enabling today’s lifestyle with cashless payments will allow more Filipinos to enjoy value-adding experiences through their smartphones,” said CEO of Mynt (operator of GCash), Anthony Thomas. “‘Everyday is Playday’ is an amazing way for us to partner with SM with scan-to-pay technology.”

Now, you can experience the fun and convenience of cashless shopping with GCash and PayMaya through the succeeding SM mall events of ‘Everyday is Play Day.

Visit the SM Supermalls website and Facebook page for more updates on the schedule and programs. Be sure to use #EverydayisPlayDayAtSM when you share on social media about your fun experiences with best-loved characters at SM.

INQUIRER.net/FBM