Ang galing ng Pilipino iwagayway
Ibang klase ang talino
Tapang ay walang kapantay
Sa sipag mo’t tyaga
Umaangat buong bansa
At ating tagumpay
Ito ang ating tagumpay
Our guess is you’ve already heard these lyrics before. You may have even sang along with it due to its consistent airplay on the radio, TV, or even online. It is from Coco Martin’s theme for Emperador, “Ating Tagumpay”, and the song is a good reminder for all hardworking Filipinos to celebrate everyday wins and milestones.
The song perfectly encapsulates two things we Filipinos are known for–our passion for singing, and our desire to succeed. It could be the reason why videoke sessions are a hit on a Friday night–after a hard week’s work, we’re ready to just sing our hearts out. We’d often find ourselves breaking into a song whenever we achieve something–hitting the sales quota, closing an important deal, earning extra from any work we do, or even just being able to get home in time to enjoy a lovely dinner with the family. All these are compelling reasons to celebrate the qualities that define Filipinos: Magaling. Ibang Klase Ang Talino. May Sipag Na Angat Sa Iba.
This is the way Coco Martin and Emperador would want us to celebrate life’s daily achievements: through the song “Ating Tagumpay,” the lyrics of which are now posted on billboards in various portions of EDSA, from North Avenue Station in Quezon City to MRT Taft in Pasay.
These “Ating Tagumpay” billboards serve to honour the grit, the courage, and the ability of every Juan Dela Cruz on the street to do great things. Whether you’re an overseas Filipino worker (OFW), laborer, call center agent, a driver, a student, or a traffic enforcer, as long as you work hard and have the determination to succeed, you can definitely achieve whatever you dream of.
The next time you see any of these billboards while you ply along your usual EDSA route, sing along, let it all out, and be one with your fellow Filipinos in celebrating the things that make us truly world-class. At the end of the day, it’s really in the winning moments that we find joy and drive to plot our own lines of success.
Know more about how Emperador pays tribute to the unbreakable spirit of every Filipino with “Ating Tagumpay” by visiting https://www.facebook.com/EmperadorBrandyPhilippines. INQUIRER.net Brandroom/VT
