The red carpet queen channels her inner Tashi Duncan with latest brand partnership
On the heels of a successful box-office reception to Luca Guadagnino’s “Challengers,” Zendaya switches out the red carpet high heels for sneakers for her newly announced multi-year collaboration with On.
“It’s no secret that I’ve been a big fan of On for a long time. I’m always wearing them on set, or when I’m traveling, rehearsing or running around with my dog. So it’s a full-circle moment to make this partnership official,” said the “Dune: Part Two” star.
READ: Ranking Zendaya’s—er, Tashi Duncan’s—hairstyles in ‘Challengers’ from cunt to cuntiest
In commemoration of the newly formed partnership, On launched “Dream Together,” a campaign celebrating the power of sport to connect and unite regardless of age, distance, and ethnicity. A short film solidifies the intended message, starring Zendaya and directed by C Prinz. The main point—”Moving. Learning. Dreaming. Together.” Quite frankly the essence of sport and a timely message in lieu of the upcoming Paris Olympics.
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The first of many more projects to come, On promises that the collaboration with the box-office star will also include the reimagination of select collections and the production of future creative campaigns.
“I owe so much to the people around me for getting me to where I am and this film recognizes and appreciates those who support and uplift us every day. I think this feeling of collaboration and inclusiveness shines through in what we’ve created,” shares Zendaya.
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