A new era of skincare for the next generation has officially arrived.
Aesthetic dermatologists Vicki Belo, M.D., and Hayden Kho Jr., M.D., unveiled the latest addition to the Belo Essentials lineup last Friday, April 10, at a Watsons store in SM Mall of Asia: a product that’s designed with pre-teens and teens in mind.
The spotlight is on the new Beauty Deo Powder, an ultra-fine, non-friction formula created to meet the delicate needs of younger, developing skin. More than just another hygiene product, it’s positioned as a safer, smarter introduction to underarm care for kids aged 8 to 15.
In addressing parents, Belo stressed that adult products simply aren’t made for children. “You cannot give your deo to your kids—they need their own specific deo,” she emphasized, underscoring the importance of age-appropriate skincare.
Kho echoed the sentiment, highlighting that teaching proper hygiene early is key to a child’s well-being. With many conventional products being too harsh for sensitive skin, the Beauty Deo Powder steps in as a gentle alternative—clinically tested, breathable, and designed to absorb moisture while helping brighten underarms.
At the heart of the formula is niacinamide, a well-known ingredient that helps reduce pigmentation without causing irritation—making it ideal for young users just beginning their personal care routines.
When it comes to use, Belo keeps it simple: apply once daily after showering, or twice for more active kids, especially those involved in sports.
The launch also turned into an open conversation, as Belo and Kho debunked common underarm care myths and shared their own parenting approach—including how they introduced hygiene essentials to their daughter, Scarlet Snow.
Available for just ₱99.75, the Beauty Deo Powder can be found at Watsons stores nationwide. Shoppers can also catch the product pop-up at SM Mall of Asia until April 29, where every purchase comes with a fun twist—a chance to play at the Pachinko Board and win exclusive Belo prizes.
Because when it comes to confidence, it’s never too early to start.
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