PARO — K-Pop was the first invasion. That was in early 2000s. Then came the K-Beauty, not much later....
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BUSAN — Reflecting the popularity of K-beauty trend and high demand for K-beauty products around the world, K-beauty Festival is...
Filipino travelers in South Korea always make a stop at Myeongdong for several reasons: street food, streetwear, unique pasalubong finds...
Can’t get enough of K-beauty? Cop the looks of three Korean pop culture icons using makeup from The Face Shop....
SEOUL—The land of K-beauty has rolled out the red carpet for a first-time visitor. K-pop fan Pamela Rose Tulin never...
South Korean cosmetics brands now have their eye on the European beauty market with the launch of Sulwhasoo in France.
China has for years appeared to be an unchanging target for South Korea’s cosmetics export realm, but for market pioneers, India is the way to go, according to an entrepreneur specializing in Indian business.
