The (Exceptional) price of beauty
No price, it seems, is too high in the quest for lasting youth and beauty.
No price, it seems, is too high in the quest for lasting youth and beauty.
Japanese cosmetics brand Kanebo recently expanded its skincare range with three products that treat collagen depletion. As women mature, the previously abundant collagen in their bodies starts to degrade, which leads to loss of skin elasticity. Visible signs include sagging and wrinkles.
Japanese skincare and makeup brand Kanebo is all set to launch a brand new look and marketing campaign to mark its 80th anniversary this year. At the sneak preview in Tokyo last May, company officials discussed its three-pronged approach to market its skincare line consisting of products that “transcend function alone by appealing to the senses.”
Japanese skincare and makeup brand Kanebo is preparing to launch a brand new look and marketing campaign in time for its 80th anniversary in September. The relaunch is also a way to distance itself from the fallout two years ago when its brightening range resulted in whitish patches appearing on the users’ facial skin.
The latest in global fashion, beauty, and culture through a contemporary Filipino perspective.
COPYRIGHT © LIFESTYLE INQUIRER 2022