GMA Network’s hottest matinee idol and “Eat Bulaga” cast member Alden Richards will make a special guest appearance today, Dec. 15, at 4 p.m. in “Wish Factoree,” a children’s event at Hall D of World Trade Center in Pasay City.

“Wish Factoree,” which features a theme-park setting with rides, games, and stalls selling holiday gift items, is ongoing till Dec. 16. At the event, children are encouraged to join singing, dancing and Dubsmash contests.

Richards is expected to perform in song and dance numbers.

Proceeds of the event will benefit Make-A-Wish Foundation.

In the past few days, several “Eat Bulaga” mainstays including Ryza Mae Dizon, Wally Bayola and Jose Manalo have also appeared in “Wish Factoree” to spend time with children afflicted with serious medical conditions.