The P500-million ‘Birkin scam,’ or how a woman’s obsession led to crime


The names have been changed pending the filing of case in court.

Nate met Sheila (not their real names) in 2004 through his friend Jack, who owns an art gallery. Nate is the gallery director in a Manila university owned by his family. A former flight attendant who had taken a break from work when she married and had children, Sheila had just started working at Jack’s gallery.

Nate and Sheila quickly became friends. She was a very simple girl, he recalls in our interview, and even as she had no experience in the art scene, Sheila showed a knack for sales so that Jack began to trust her. Jack made her industrial partner, and later, managing director, widening her social network in the moneyed, art connoisseur set.

“When we first met, Nine West or Cole Haan were already expensive for her,” Nate says. “When she started hanging out with people from the art scene and several of her former flight-attendant friends who had married rich, that all began to change.”

He adds, “Louis Vuitton, she had a lot of those. Then this Birkin thing came about…”

Nate and Sheila’s friendship developed into a business relationship. It all started smooth and harmless. Nate would travel to Europe with his partner Tom, and Sheila would ask him to buy a few designer bags to sell her “clients.”

“At times, she said the orders would be three Chanels, five Goyards, one Hermes… All of these I would finance,” Nate says. “I made money by keeping the tax refund, and for each bag, depending on the price, I would get P10,000 to P25,000 each as carrier’s fee. I did that for almost 2½ years.”

Sheila made good on her word. “I enjoyed doing it,” says Nate. “With that alone, each of my flights to Europe was already paid for. And I was also into bags. I even earned points on my credit card.”

Then he quickly adds, “Let me be clear that I was only doing it for fun. I only did it on the side, I didn’t travel to Europe just to buy bags for her.”

It was about the time Hermes opened its first boutique here that things became complicated.

Plausible proposition

Hermes Birkin was the one bag everyone lusted after. But even if you had P500,000 lying around, which was the estimated cost of the cheapest Birkin in Greenbelt, the boutique couldn’t stock up by the dozens. If you wanted one quick, you had to look elsewhere.

“She asked if I wanted to invest in the Birkins,” Nate recalls.

The deal went this way: Sheila would ask an investor to pull in P450,000. In Europe, the cheapest Birkin costs shy of P400,000. She would sell the purse for P550,000. It was a plausible proposition: Some women would rather pay the extra P50,000 (over the Manila price tag) than travel to Europe to buy a purse.

Of the total sales, P50,000 would go to the carrier who buys the bag in Europe or elsewhere, P50,000 to Sheila as middle person, and P50,000 to the investor. In short, an investor’s P450,000 becomes P500,000 in just a month, or a profit of 11 percent—a deal  even the top banks couldn’t give.

This time, Nate was a mere investor, not a buyer/carrier.

“We did that for about six times,” Nate says. On the seventh time, Nate asked his nephew if he wanted to invest as well. The nephew said yes and, as usual, all parties involved laughed all the way to the bank.

“I never saw the Birkins; she just showed me photos on her phone,” Nate says. It didn’t matter. She paid him on schedule. Business was good.

Then came February this year. Nate was readying for another Europe trip when Sheila called to ask if he had

P2 million. It was for a crocodile Birkin, she said, which would cost that much. She was sure she could sell the bag the following week. Expected profit was a cool P200,000.

“In a pyramid scam, this tactic doesn’t make you instantly rich, it makes you buy time,” Tom, Nate’s partner, points out. “If I ask P2 million from you, I’ll use it to temporarily make good with everybody.”

Looking back, Nate believes the

P2 million was intended to pay off checks issued investors that were due for payment. At the time, he didn’t suspect yet that anything was amiss.

Again, Nate turned to his nephew for P500,000 with a promised profit of P50,000. “My nephew wanted to invest the entire P2 million but good thing I told him no.”

Nate met with Sheila a few days later, on Feb. 13, in a  friend’s house, where she handed him the check for the investment plus profit, dated Feb. 17.

“She looked different,” Nate says on hindsight. “She had no makeup on, no jewelry. She looked gaunt and sick. I didn’t know then that her financial woes were already piling up.”

On Feb. 15, a Wednesday, Sheila called Nate to say she wasn’t able to deposit the check payment of the Birkin buyer (to fund the check issued Nate). “Monday came and she called again early to say the buyer’s check bounced so she’d just deposit the amount to my account that afternoon. I kept calling the bank all day as I was leaving for Europe the next day, and nothing. I had already issued a check to my nephew dated Feb. 23. I didn’t want that to bounce, especially since I would be away. I decided to get back the check, and just paid my nephew in cash. I didn’t want any trouble with my family.”

Crumbling pyramid

On their way to the airport, Tom finally told Nate: “Can’t you see, the pyramid is crumbling?”

Tom says he always had misgivings about Sheila’s dealings, but he wanted to give her the benefit of the doubt. He thought it was too good to be true, but he had no reason to doubt her; she was a good friend to Nate. And up until that moment, she always delivered.

Turned out his gut feel was right. “If you can make that much money out of nothing, why would you let other people in?” Tom says rhetorically. “You’d just keep it for yourself! The fact that she can extract money from people for nothing, she must be good, all right.”

Sheila has not been seen or heard from since February. Nate and their friends suspect she’s hiding somewhere in the US. When things unraveled, it became known that the woman had duped many people, including her own closest friends and Nate’s. The others lost enormous amounts that made the P550,000 Nate had lost seem like loose change.

“Funny because we had regular dinners and no one ever spoke of their business dealings with Sheila,” Nate says wryly. “It just seemed like good business that each wanted to keep it a secret…

“One time Sheila went to the wife-manager of an artist to ask for P5 million,” Nate says. “Her favorite line was ‘magwalis-walis ka diyan, baka naman may mahanap kang P5 million.’ When that manager told her she had no money and to ask from our friend Jane instead, Sheila replied that how could she do that when Jane was just on an allowance from her rich husband. In truth she’d already gotten P13 million from Jane!

“When it was suggested that she come to me instead, she told the person that we were not close. I’m the godfather of her son!”

Social butterfly

Nate estimates Sheila has made off with about P500 million from different people, based on the claims of those who have come forward. “We can’t really tell how much. More victims are coming out every day.”

(Nate, Tom and Celina, another victim, spoke to Inquirer on condition of anonymity, pending the filing of a case against Sheila. Other supposed victims declined our requests for interview.)

Nate witnessed Sheila’s transformation from the simple girl he met eight years ago to a Birkin-toting social butterfly.

On her birthday last April, Sheila had a Makati salon closed for her private party. She had the model’s posters on the walls replaced with her own portraits, and she hired a top caterer. After the salon party, she and her guests were chauffeured to a five-star hotel, where she hosted dinner and after-dinner cocktails.

Nate never wondered how Sheila was able to maintain her lifestyle; he just assumed her Birkin business was doing very good.

Sheila’s husband, Jake, works for a high-profile veteran politician and wears  designer suits.

“Hermes, Louis Vuitton,” Tom says. “He never wore Hugo Boss because he said it was beneath him, and that’s what he told people.” Jake’s shoe closet of over 200 pairs of designer brands—Prada, Dior, Gucci—was even featured in a shoe blog, says Nate.

In an art fair last year, Sheila’s young son pointed to a random painting and said he liked it. The mom didn’t think twice about plunking P75,000 for the painting, Nate says.

Of how the couple kept their lavish lifestyle, says Tom: “I told Nate that it could be one of two things: It was either Sheila’s business was doing so good, or her husband was really corrupt.”

One time, Nate went to a Greenbelt 4 boutique with Sheila and her husband. Jake paid for the purchases in cash. When Nate asked why he didn’t use a credit card since it was a large amount, Jake joked that it was better that way since it meant no paper trail.

Not just Birkins

Sheila’s scheme turned out to be not just about Birkins. “To others, it would be paintings,” says Tom, who also owns an art gallery. “She would show a photo of a painting on her phone. She’ll say 10 Anita Magsaysay-Ho! Even a Monet! How can she get a Monet! All these people believed! Different approaches to different people. Minsan alahas, watches. Very creative.

“There are lots of sad stories. She got money from someone who was getting chemo. Someone’s house got foreclosed because they invested all their savings with Sheila. She also got money from the owner of her son’s school, even the PTA. Of course, how could they not trust her? She brought her son’s entire class to Ocean Park, complete with lunch!”

While no case has yet been filed against Sheila, the irony is that one of her former airline friends, Celina, is being sued by an investor who lost P7 million. Celina’s son had asked Jake to issue an affidavit attesting that Sheila and his mom were not “business partners,” ergo not in cahoots, as alleged in the suit, but Jake refused.

Celina was Sheila’s senior in the airline they worked for. The older woman was a sponsor at Sheila’s wedding.

“I had no reason to doubt her,” says Celina in a phone call to the Inquirer. “She had no history of being dishonest.”

Distressed about being sued for Sheila’s crime, Celina laments her predicament. “I really want to go after her, but I can’t even do that because I can’t pay for a lawyer; she made off with all my money!” She lost P11 million of her personal money to her old friend.

No haggling

A fashion designer, who asked for anonymity, describes Sheila as a good client for about five years. She never haggled, he says. At one point, she paid him with a painting; she claimed  she owned a gallery.

“That was her packaging: young, rich and successful,” says the designer. “She always wore new things. Her bags were always the latest.”

Nate also found out that Sheila never sold those Chanels and Celines he had been buying for her in Europe; she used them herself. “She just never wore them when we were together. But she told our friends they were gifts from me! No wonder when someone had a birthday, they would tease me, pa-Chanel ka naman.”

The week before Sheila disappeared, Nate learned she held a garage sale, apparently to offset her other debts.

“She had 40 pairs of Tory Burch flats. If she liked something, she bought it in all colors. The Celine bags that are so popular now, she had 12 of those, all in exotic leather.”

Their friend Amy, who was closest to Sheila, wasn’t spared. She offered to sell Amy’s croc Birkin, and the trusting friend said yes. Sheila didn’t sell the bag, she only pawned it. “Good thing Amy knew the person she pawned it to. Amy redeemed her own bag,” Nate says.

Lavish lifestyle

It wasn’t, however, the only time Sheila tried to pull a fast one on her best friend. She sold a 3-carat diamond ring to Amy, an object so cherished by the self-made IT entrepreneur that she had a safe built just for it.

But at a party,  a jeweler-friend noticed that the rock was a fake. Sheila  shrugged this off, saying that the stone must have been replaced by the person she entrusted with it for cleaning. She offered to reimburse Amy, just like that. The trusting friend was appeased.

Sheila’s tastes had gotten quite expensive through the years that on a Bangkok vacation last year with Nate, Tom and their girl friends, she refused to join them in the city’s bargain haunts. Instead she stayed behind in the hotel to get spa treatments, and shopped only in high-end malls.

Sheila’s Twitter account, which is public but hasn’t been updated since she disappeared, also provides an insight into her lavish lifestyle. Frequent subjects of her tweet exchanges with friends were designer clothes, bags, shoes and jewelry. (Her Facebook account has been deleted.)

Investors and creditors had cleared Sheila’s home of furniture and art pieces, says Nate, the same home she claimed she owned and had renovated for P2 million. “We were there for the blessing. It turns out they were just renting.”

Her family has since vacated the apartment, according to Nate.

“She just had to keep up with  friends!” Tom says. “She must have thought they wouldn’t stay her friends if she didn’t have the same things they had.”

Even in his resentment, there’s a tinge of grief in Nate’s voice over the friendship and trust that’s now in ruins. “She was really nice,” he concedes. “We never knew she would be scamming everyone.”

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Disclaimer: The comments uploaded on this site do not necessarily represent or reflect the views of management and owner of We reserve the right to exclude comments that we deem to be inconsistent with our editorial standards.

  • eric

    you   are  all  puking  idiots…………………  good  for  you.      

  • eric

    we   will   salvage  her   soon  .  tago  ka  na

  • kreezteen

    something like this also happened in iloilo city…only instead of signature bags and other luxurious items, the girl swindled her friends’ and clients’ money making them believe that she’s using it for lending and gift check business. hinahaggle and rolling nya lang pala yung pera…uutang ng gift check, papa convert into cash at a lower rate then the proceeds were used to pay for the principal na amount na inutang…sometimes cash ang bnborrow then she would give the investor a higher return. this situation continued hanggang malubog na cya sa interest and many people got involved including her husband’s family who are all lawyers! sana mahuli na ang mga katulad nila kasi maraming buhay ang nasisira dahil sa panloloko nila! we estimated that she swindled around P40M!!! mga tao dito nagkakaso na dahil walang maibayad dun sa pinaggaarantoran nila. 

  • zha

    googled her. ang dme nyang pictures. lagot ka na.

  • Nobayan

    Yeah, correct. That woman scammer is none other than Sarah Evangelista and Nate is Jonathan Sy. Baka nga kamag-anak nung nabanggit ni Katkat na Martin Sy ba yun? Amy Loste ang isa pa nilang kapartner. Gallery Big ang atelier nila na malamang dun hina-hatch ang kanilang mga pinaplanong panloloko. By the way, bakit sobrang tiwala at paghanga ni “Nate” kay “Sheila” kahit bistado na niya ang kabalbalan nito? Di kaya sila ay mag……? Alam ba ito ng mga asa-asawa nila? Dating Ateneo Art Gallery director ang kasangkot din daw dito sa telenovelang ito.

    • katkat

      talaga?! grabe noh.. baka nga.. who knows they might be the same circle lang.. how i wish mahuli na tong mga taong to.. until now dami pa din naming naririnig about martin sy din.. may bago nanaman syang victims.. grabe.. 

      • mrmeiji

        you mean he is currently still swindling people?

  • Handiong

    The root cause of all this is:  GREED.

    • katkat

      right on!! 

  • GustoKoHappyKa

    well good thing bill gates have better taste…he gave away 90% of his money…to charity…

  • Maye Rianne Palle Javier

    And how about Mark Zuckerberg? He’s worth billions yet chose to stay in a rented house rather than buy a multi-million mansion for him and his wife. Say Porsche or Bugatti? Mark drives a cheap $22k car that he says working great for him. He’s an example of a wealthy person who knows being rich doesn’t oblige him to live lavishly.

  • mrmeiji

    Where is he now?  Is he in hiding or abroad?  Scammers usually end up going abroad to hide…

  • katkat

    im not sure where he is.. he’s hiding.. but i think he’s just here in the philippines.. sana nga mahanap na din sya.. i hope this activity will end na.. but it’s like asking for world peace.. kawawa mga victims.. unfortunately.. im one of those.. i must admit.. im pretty stupid to trust a very ‘dear’ friend.. until now.. super galit pa din ako everytime i remember what he did to me.. as much as i want justice for me and for those people he wronged.. same as those people that this sarah engelsita wronged.. mahirap talaga dito sa bansa natin.. if there’s anyone out there who could help.. i hope you would.. daming kawawa.. 

  • mrmeiji

    how can we help?  You can file a legal case against him, para magka record siya sa NBI and he cannot leave the country easily.  pero if nakalabas na siya, it will be more difficult.  try to trace him thru social networking sites… but be prepared to forgive in any case, and just hope he decides to change and return what he took.

  • Nobayan

    I agree with you Katkat. Why should we not publish the real name of a scammer? Di nga sila nahiya gawin mga kalokohan nila, kaya wag din nilang ikahiya ang pangalan nila. Dapat posasan agad mga iyan complete with media coverage gaya ng ibang kriminal pag nahuli.

    Well, as they say, who can you fool but your friends? As if one’s wealth and expensive belongings can accompany them to their grave….ha-ha-ha! Ang mga ganid nga naman! Di kasi nagbabasa ng bibliya at history, kaya they repeat others’ wrongdoings and human foibles instead of learning from them. Tsk, tsk, tsk.

  • UPLB-2008-3****

    ang alam ko eh NET WORTH niya yan, hindi CASH so medyo amiss ang comment mo.

  • katkat

    it’s a long process kse ng justice system dito satin.. 

  • mrmeiji

    yes, long process, but you have to do it pa rin if you intend to pursue.  Or you prepared to forgive and release him?

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