Quantcast
Latest Stories

DESIGNER OLYMPICS

Armani, Prada, Hermès, Ferragamo, Lauren, McCartney–they’re at London 2012, too

By

TEAM GB in Stella McCartney for Adidas

Most of them are not traditionally known for athletic wear, but some of fashion’s heavyweights kitted out select nations’ teams at the London 2012 Olympics.

British designer Stella McCartney, who designs a line for Adidas, made the performance wear of the host country with the German sporting brand, and famously distanced her name, via Twitter, from the widely criticized white-and-gold uniform worn by Team GB at the opening ceremony.

The tracksuits, described by its critics as Elvis-inspired, sported rather garish gold strips and panels on the collar and armpits, and were made by the British high-street brand Next.

Ralph Lauren designed Team USA’s traditional red, white and blue opening-ceremony uniforms. The big polo logo on the athletes’ blue blazers, a signature of the American designer, lent a preppy feel to the overall look.

TEAM USA, with NBA star Kobe Bryant (center), in Ralph Lauren AP

The kits became a subject of debate before the Olympics when it was found that they were made not in the US but in China. Even then, Team USA is still expected to wear Ralph Lauren at the closing ceremony.

Nike provided Team USA’s performance wear.

Italian designer Giorgio Armani was also tapped to design his country’s Olympic uniforms under his Emporio Armani EA7 label. Armani created a 50-piece kit including tracksuits, loungewear, warm-up wear and clothes to be worn on the podium, as well as luggage for Italian athletes. Team Italy marched in understated blue-and-white Armani at the opening ceremony.

Another major Italian brand, Prada, outfitted Team Italy’s sailing team. Prada’s CEO and designer Miuccia Prada’s husband, Patrizio Bertelli, is said to be a sailing fan.

 

San Marino team

TEAM Philippines in Rajo Laurel REUTERS

Salvatore Ferragamo, the Florentine luxury fashion house, kitted out the team of the wealthy tiny Republic of San Marino, down to footwear and leather bags. The female athletes looked sharp at the opening ceremony with their cream silk crepe dresses; they were shod in square-toe pumps sporting the brand’s signature Vara bow. Strangely, they carried large beige handbags, also by Ferragamo. The men were in bias-cut navy blazers and crepe de Chine shirts.

The French luxury house Hermès was not to be left out as it designed the clothes of the French equestrian team.

Team Jamaica, led by sprinter Usain Bolt, wore military-inspired uniforms in the country’s flag colors designed by Cedella Marley, daughter of reggae legend Bob Marley, for Puma.

Team Philippines also went designer, with the Filipino athletes wearing barong Tagalog topped with golden salakot by Rajo Laurel.

USAIN Bolt leads Team Jamaica in uniforms by Cedella Marley for Puma. AP

But it wasn’t just the nations that had big-name designers who called attention at the parade of nations, whether for the right or wrong reasons.

Czech Republic athletes had spectators scratching their heads when they marched out in wellies and foldable umbrellas. A nod to London’s muggy summers, perhaps?

The men donned white Bermuda shorts and blue blazers, while the women were in short white skirts with knee-length royal-blue leggings sporting the same swirly patterns as the wellies and umbrellas.

Some Spanish athletes took to Twitter to criticize their Olympic kit created, reportedly for free, by the Russian brand Bosco Sport. Some critics likened the clothes to fast-food crew uniforms. Russia’s own team got similar flak for their red-and-white uniform, also by Bosco.

Unforgiving

TEAM Belgium gets nods for its sharp, modern uniforms.

Online wags were also unforgiving with Team Germany’s his and hers uniforms by Adidas. The German brand eschewed traditional flag colors and decked out the female athletes in pink zipped jackets and white trousers with matching pink shoes, while the men were in light-blue jackets and shoes.

Not a few nations also got slain fashion-wise for wearing uniforms that screamed, “Thank you for flying with us!”

Of course, there were quite a few teams that scored sartorial points with both critics and wags: Team Netherlands in bright orange and cobalt; Team Denmark for its red and blue outfits for the female athletes; Team Belgium in a mix of skinny jeans and slim skirts, to name just a few.


Follow Us


Follow us on Facebook Follow on Twitter Follow on Twitter


Recent Stories:

Complete stories on our Digital Edition newsstand for tablets, netbooks and mobile phones; 14-issue free trial. About to step out? Get breaking alerts on your mobile.phone. Text ON INQ BREAKING to 4467, for Globe, Smart and Sun subscribers in the Philippines.

Tags: Accessories , APO , Armani , fashion , Ferragamo , Hermès , Lauren , Lifestyle , London 2012 Olympics , McCartney , Prada



Copyright © 2014, .
To subscribe to the Philippine Daily Inquirer newspaper in the Philippines, call +63 2 896-6000 for Metro Manila and Metro Cebu or email your subscription request here.
Factual errors? Contact the Philippine Daily Inquirer's day desk. Believe this article violates journalistic ethics? Contact the Inquirer's Reader's Advocate. Or write The Readers' Advocate:
c/o Philippine Daily Inquirer Chino Roces Avenue corner Yague and Mascardo Streets, Makati City, Metro Manila, Philippines Or fax nos. +63 2 8974793 to 94
Advertisement
  1. 12 other things you can do at Pico de Loro Cove
  2. Lover’s quarrel linked to hunger – study
  3. Encounter with a ‘Mangkukulam’
  4. ‘Kamias’ for fever, ‘siling labuyo’ for headache–first aid in the kitchen
  5. How Vitamin B can be a remedy for ‘manhid’ and neuropathy
  6. Summer treat for your aspiring astronomers
  7. Sarah Geronimo and Matteo Giudicelli sing ‘All of Me’–and we all swoon
  8. Marcos grandson to wed beautiful Rocha scion
  9. 90 percent of Filipino households don’t practice proper toilet hygiene, sanitation
  10. ‘Heaven is for Real’: Nonfiction book on life after death reaches screen
  1. Dominique–Gretchen and Tonyboy Cojuangco’s daughter–now an endorser
  2. Why is the lifestyle set now afraid to wear jewelry–before Kim Henares?
  3. Marcos grandson to wed beautiful Rocha scion
  4. France makes work beyond 6 p.m. illegal
  5. Sarah Geronimo and Matteo Giudicelli sing ‘All of Me’–and we all swoon
  6. South Koreans crave Asia’s smelliest fish
  7. How Vitamin B can be a remedy for ‘manhid’ and neuropathy
  8. Ever heard of HydroBob?
  9. 90 percent of Filipino households don’t practice proper toilet hygiene, sanitation
  10. Boots Anson-Roa to wed in Eddie Baddeo
  1. Mary Jean Lastimosa is new Miss Universe Philippines
  2. Did Angara ruin Pia Wurtzbach’s chances at Bb. Pilipinas?
  3. Dominique–Gretchen and Tonyboy Cojuangco’s daughter–now an endorser
  4. Manila in shock over model Helena Belmonte’s death
  5. Vinegar test helpful vs cervical cancer
  6. From Jeannie to mom of suicide victim
  7. San Vicente beaches hidden but not for long
  8. Borgy and Georgina are back; others are off–again
  9. Sen. Angara: I thought Pia Wurtzbach gave a good answer
  10. Ex-Givenchy model fights for ‘Yolanda’ survivors

News

  • UN warns banana fungus spreading from Southeast Asia
  • Massive infra spending set
  • ‘No real progress in PH if dynasties not dismantled’
  • Cardinal Tagle to faithful: Join politics to clean it
  • Our Lady of Piat: Centerpiece of Cagayan’s gifts to Christianity
  • Sports

  • Federer would skip tennis to be with wife, newborn
  • Manny Pacquiao in PBA? If so, he’ll wear No. 17
  • PSC sets Blu Girls US training
  • Power Pinoys settle for 7th place
  • Successful coaches to get raise
  • Lifestyle

  • ‘Labahita a la bacalao’
  • This is not just a farm
  • Clams and garlic, softshell crab risotto–not your usual seafood fare for Holy Week
  • Moist, extra-tender blueberry muffins
  • The truffled mac ‘n’ cheese, eggs benedict, chicken leg confit are excellent
  • Entertainment

  • Why Lucky has not bought an engagement ring for Angel
  • Derek more private with new girlfriend
  • ‘Community’ star happy with return of show’s creator
  • Jealousy is kid stuff
  • Mommy-daughter adventure continues
  • Business

  • PH presses bid to keep rice import controls
  • PSEi continues to gain
  • Number of retrenched workers rose by 42% in ’13
  • PH seen to sustain rise in FDIs
  • Gov’t subsidies to state firms fell in first 2 months
  • Technology

  • Smart phone apps and sites perfect for the Holy Week
  • Tech company: Change passwords or suffer ‘Heartbleed’
  • Filling the digital talent gap
  • SSS to shut down website for Holy Week
  • Another reason to quit social media this Holy Week: your safety
  • Opinion

  • Editorial cartoon, April 17, 2014
  • A humbler Church
  • Deepest darkness
  • ‘Agnihotra’ for Earth’s health
  • It’s the Holy Week, time to think of others
  • Global Nation

  • First Fil-Am elected to Sierra Madre, Calif. city council
  • UC Irvine cultural night to dramatize clash of values in immigrant family
  • Filipino sweets and info served at UC Berkeley Spring Fest
  • Milpitas, California kids wrap up a successful run of ‘The Wiz’
  • Netizens welcome Japan’s visa-free travel plan
    Marketplace