MANILA, Philippines – Frigga Charmed Life (www.frigga.co.uk), the online store for chic, lucky fashion, went live last March 8, 2014 with fabulous pieces and exciting promotions for its subscribers. Feng shui aficionados from London, Manila and Los Angeles had a first look at the Spring/Summer collection of Frigga, the first-of-its-kind fashion brand developed by feng shui master Marites Allen and her London team of international fashion designers.
Frigga is an innovative fashion style inspired by the principles of feng shui, the ancient Chinese art of placement. “The basic principle of feng shui is that you attract prosperity and auspiciousness in your life if your living and work environments are balanced and harmonious,” Allen explains. “Feng shui uses shapes, colors, symbols, and elements in seeking that balance, so it lends itself naturally to fashion. You apply the same principles on clothing, which is the most intimate environment there is, close to our bodies, and essentially that is wearing and projecting our aspirations to acquire harmony in our lives.”
In addition to studying several feng shui disciplines under renowned Asian masters, Allen also completed fashion-related courses, including Your Future in Fashion, Luxury Brand Management at the University of the Arts, London. Working with her in putting together the Frigga brand is a team of London’s top fashion designers. Using her meticulously prepared feng shui forecast for each animal sign, the team makes its own creative interpretation by combining the forecast guidelines with the latest European fashion trends.
For this year, Frigga features the Pantone colors that dominate the 2014 fashion palette in major European fashion houses. The Spring/ Summer 2014 collection, Allen adds, features “fabulous fabrics, chic style, lucky prints, and unique design — the qualities that set Frigga above other brands.”
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