The roomful of women giggled after Jam Chan, the millennial managing director of ItalDesign Furniture Depot said, “Finding the right mattress is like finding the right partner.”
ItalDesign, the company that distributes Dunlopillo, the premium UK brand of mattresses, beds and pillows, had a successful run last year. Its most expensive mattress alone, Cashmerian Luxe—priced at around P500,000—has already sold five times, or thrice to the same person in three separate occasions.
“It was unbelievable,” Chan told Inquirer Lifestyle. “This guy just kept coming back for more.”
Chan’s hard work to enlighten Filipinos on the values of investing in a good night’s sleep is now paying off. After all, people do spend a third of their lives in bed—whether to sleep, read, think, play or even eat. It should be natural, then, for one to pay good money for a bed.
Some Filipinos, however, do not see the wisdom of paying a premium for an item they cannot show off to friends and family. With the country’s yuppie executive population still on the rise, some young couples do not hesitate to purchase an P800,000 European brand sofa set but will think twice before spending over 10 percent of that for a mattress.
“I think people really still need to know how essential it is for good health to keep your spine properly aligned during sleeping,” said Chan. “With our mattresses and pillows, you wake up with less or zero body aches. That’s why we have chiropractors recommending Dunlopillo to their patients.”
4 considerations
Chan said there are four considerations when buying a bed: Comfort, support, durability and space. Comfort, while it is subjective, depends on the upholstery layers. Too soft or too firm will cause the body to fall out of neutral alignment, resulting in persistent discomfort and restless sleep patterns.
Support is when it keeps the spine aligned no matter how one tosses and turns. Durability is the consistency of the support and comfort through the years.
“But you need to change your mattress every 10 years, regardless of brand. That’s the rule. No brand can ever truly guarantee quality as good as day one after 10 years,” Chan said.
Since people move between 40 to 60 times a night, personal space must be considered. Chan said people must be able to move with ease even during sleep. Space may not pose a problem to singles, but it is everything to people living with their partners. And, apparently, even for new couple, DJ and host Andi Manzano and GP Reyes.
Manzano used to sleep with 12 pillows, plus her husband’s. Now with their 7-month-old baby Pilar Olivia sharing the same king-sized bed with them, she reluctantly had to part with some of them. The pillows, we mean.
“Now I only have eight,” she said, laughing. “I mean, my feet alone need two! Plus I have a long one to hug.”
The other four pillows that were booted out of bed are not far away either. They’re on standby mode, perched on a sofa nearby.
“I can’t sleep without pillows. When I sleep I like making bakod. I’m like, ‘okay, let’s hug,’ and then I put the pillows around me for my space,” a giggling Manzano said.
Manzano confessed she found the one even before she tied the knot with longtime boyfriend Reyes. She’s been using Dunlopillo mattress and pillows for quite some time now.
Like finding the right partner, mattresses have to be a source of comfort, reliable for support, and strong enough to withstand many bumps and hurdles along the way.
Dunlopillo also launched its newest pillow, Normablock, an exclusive design technology from Pikolin Spain. It has a Total Heat Tempered spring system for elasticity, resilience and durability. It is lightweight, guarantees no partner disturbance, lumbar extra reinforcement, internal aeration system, long-lasting durability, bigger support surface, and antibacteria and antidust mite.
“What I like most is that their products are breathable. It’s just perfect for a tropical country like ours,” said Inquirer columnist Kelly Misa, one of Dunlopillo’s brand ambassadors.
Dunlopillo has more than 85 years of scientific research and innovation experience. The brand is now the authority and leading manufacturer of latex. Latex is the heart of Dunlopillo products. Chan said the brand uses only organic latex, made from the sap of rubber trees. It takes more than 500 days for one tree to create enough latex to make a single mattress.
Dunlopillo mattresses do not require turning. Actipro technology in the mattress fabric provides natural protection against allergens, dust mites and odors.
Dunlopillo is available at Dunlopillo showrooms at 16 Acropolis Commercial Area, E. Rodriguez Jr. Avenue, Libis, QC; Edsa Cubao; MC Home Depot The Fort; and Ayala Mall in Cebu and Davao.
