We Filipinos are very family-oriented. We value the little time spent together at home, may it be the witty bantering among children at the dinner table or the Sunday mornings spent cooped up in front of the TV. The home is where we can unwind from a hectic day as it is the one place where we know our family is completely safe. Like any other parent, we want to provide the best of our family’s basic human needs for survival. When it comes to drinking water, we want to have absolute peace of mind that the water our family is consuming is safe and one less thing to think about.

Although most households purchase their drinking water from water refilling stations, an independent research found that 30 percent of water refilling stations in Metro Manila do not have a sanitary permit and 35 percent fail to follow the proper procedure in sanitizing water containers. Opportunities for contamination also occur through improper handling, transport and exposure to outdoor elements.

These days, we can never really be sure of the quality of water we get from external sources. For this reason, the WHO and UNICEF suggests a point-of-use water treatment system to eliminate the risk of recontamination from manual handling and improper sanitation. Point-of-use water treatment involves the use of an in-home device to purify the water right before it is consumed.

Most water filters in the market only guarantee only up to 99% removal of bacteria. However, studies show that 99% bacteria removal is not good enough. For instance, if sewage or flood water gets into our water system through damaged or leaking pipes, an ordinary water filter that only removes 99% of bacteria will still leave 2,500 – 250,000 colony forming units (CFUs) of bacteria in your drinking water.

Luckily, one of the largest consumer goods company Unilever is finally bringing the world’s largest selling water purifier to the Philippine shores. The answer to your family’s need for a reliable and safe source of water? It’s Unilever Pureit.

The revolutionary product aims to bring peace of mind to the household as it meets even the strictest global standards like that of the US Environmental Protection Agency (EPA) which requires nothing less than 99.9999% bacteria removal. It achieves this through its multi-stage purification process.

What sets Pureit apart?

Pureit is the only non-electric purifier in the market that has a patented disinfection technology that kills harmful bacteria, virus and parasites in the water. Ordinary water filters available in the market rely on carbon and ceramic filtration that physically removes suspended solids and improves the taste of the water, but does not disinfect the water from microbes. To remove bacteria, ordinary filters rely on carbon that absorbs bacteria but not completely. On the other hand, Pureit has a double layer of protection in the form of a micro membrane with 0.1 micron pores. This prevents anything larger such as bacteria (average size: 10-20 microns) and parasites to get through.

Finally, a unique feature of Pureit is its germ-kill indicator. It alerts the user when it is time to replace the consumables. It also has an auto shut-off mechanism that turns off the water flow, making sure that no one in the family will accidentally drink unpurified water from the device.

A more cost-efficient solution to your drinking water needs

Contrary to popular belief, an advanced water treatment device like this need not cost an arm and a leg. The estimate cost per 5-gallon container of Pureit is Php 13. In contrast to the price range of Php 25-40 in water refilling stations, it is pretty much the more affordable option in the long run. In fact, the device doesn’t even consume electricity!

Safe drinking water at the convenience of your own home

Family should always come first. In an increasingly unsafe and harmful environment, we can preserve the sanctuary that is our home by investing in the health and overall well-being of our family members. We can start with an in-home, point-of-use water purifier that removes impurities while still being value for money.

With Pureit, you can be sure with your family’s needs.

Pureit is available in leading appliance, department and hardware stores nationwide.

Visit www.pureitwater.com to learn more.