Tis’ the season to be merry and what better way to celebrate the most wonderful time of the year than delighting in the joy of spreading cheers and sharing the gift of happiness to loved ones and to those in need.

This Holiday season, Megaworld Lifestyle Malls is inviting everyone to rediscover the true meaning of Christmas as it officially begins the Season of Sharing, a noble undertaking that was evident during the campaign’s launch held recently at the Eastwood Mall Open Park.

Eastwood Mall is sprucing up its famous Dancing Lights and Fountain Show with timeless Christmas songs.

Enchanting musical performances from Los Cantantes de Manila and Manila String Machine, a colorful theater performance from Kids Acts Philippines, and dance numbers and appearances by Santa Claus, the Minions, Dibo the Gift Dragon and Eastwood City’s very own mascots Easter and Woodluck, regaled and put mall patrons in a celebratory mood. And as the cold Holiday breeze descended upon the crowd, Eastwood Mall’s Dancing Lights and Fountain Show and grand fireworks display further lighted up the already festive atmosphere.

In line with the campaign’s goals, the celebration was not devoid of meaning and opportunity to share and spread cheers as Megaworld Lifestyle Malls announced a silent auction for the reindeers designed by various celebrities including Barbie Almalbis, Christian Bautista, Alodia Gosiengfiao, Save Me Hollywood and Absolute Play. A continuation of its Reindeer Park program, this fund raising effort will benefit Operation Smile Philippines, an organization that offers free reconstructive surgery to children born with cleft palate.

The campaign launch is just one of the multitudes of Holiday activities lined up at Megaworld Lifestyle Malls this Season of Giving.

Holiday symphonies from talented recording stars and musicians will fill the air at Megaworld Lifestyle Malls this season.

Holiday symphonies from talented recording stars and musicians will fill the air at Megaworld Lifestyle Malls beginning with a live performance from the finalists of The Voice Kids on Nov. 29 at the Eastwood Mall Open Park and Prince of Pop Erik Santos on Dec.6 at the Eastwood Central Plaza. At Lucky Chinatown, music fans can catch the finalists of The Voice Kids on Dec.11, Jed Madela on Dec. 19 and X-Factor Australia Grand Winner Marlisa Punzalan on Dec.27. Over at Lucky Chinatown Walk, the stars of the upcoming movie Walang Forever Jennylyn Mercado and Jericho Rosales will be having a special mall show on Dec., followed by live performances by the finalists of the hit TV reality talent search Starstruck on Dec. 13.

Over at Venice Piazza at McKinley Hill, kids and anime fans can see their favorite characters come to life at the Otaku Cosplay Event on Dec.5 and see live performances from The Voice Kids finalists on Dec.12 and Marlisa Punzalan on Dec.26.

Magical children shows, musical productions and character appearances will also greet the youngsters at Megaworld Lifestyle Malls this Season of Sharing.

Magical children shows, musical productions and character appearances will also greet the youngsters at Eastwood City including meet and greet opportunities with Santa and the Minions every weekend beginning Dec.5, and an enchanting children’s theater production from Trumpets’ Playshop, Once Upon a Christmas at Fairy Tale Ville, on Dec.13 at the Eastwood Mall Atrium. At Lucky Chinatown, children can also watch Alice in Wonderland: A Children’s Musical by Kids Acts Philippines on Dec.6 at the mall atrium. On Dec. 19, kids can also witness another magical children’s play Jack and the Beanstalk and get a chance to meet and greet Dibo the Gift Dragon on Dec.12 and 27 the Venice Piazza at McKinley Hill.

Guests can also enjoy a grand fireworks display every weekend at 8PM in Eastwood City and Venice Piazza at McKinley Hill and 7PM at Lucky Chinatown.

Aside from Holiday sights and attractions like giant Christmas trees, lights and sounds show, guests can also enjoy a grand fireworks display every weekend at 8PM in Eastwood City and Venice Piazza at McKinley Hill and 7PM at Lucky Chinatown.

Megaworld Lifestyle Malls is also giving away amazing prizes to those who celebrate the Season of Giving at its malls in its Gift of Joy Holiday Promo. A brand new Volkswagen Beetle, a condominium unit at Eastwood Le Grand Tower 2 and one million worth of jewelry at Rustan’s Silver Vault are up for grabs for those who will spend at least P2,000 at Eastwood City, Newport City, and Lucky Chinatown or P1,000 at Venice Piazza, Forbes Town Center, The Clubhouse at Temple Drive and Paseo Center.

For more information, please call the Megaworld Lifestyle Malls Concierge at 709-9888, 709-0888, 0917-8380111 or visit www.megaworldlifestylemalls.com. ADVT.