‘BenCab’ home decor line launched; Max’s marks 70th anniversary | Lifestyle.INQ

OCTOBER 27, 2022

PHILIPPINE National Artist Benedicto Reyes Cabrera and Annie Sarthou

RUSTAN’S X BenCab Collection, a limited-edition home merchandise in honor of National Artist Benedicto “BenCab” Reyes Cabrera, was launched recently.


The collection is part of the celebration of BenCab’s five decades of art success.


The launch of the home pieces gathered Rustan’s loyal patrons as well as Manille’s art collectors and enthusiasts.


“Sabel,” an image inspired by a real-life scavenger whom the National Artist photographed and sketched in 1965, is present in the home items. The beautifully made drawings are a balance of vibrant colors and unique abstracts.


From the gorgeous, sophisticated porcelain plates to unconventional mugs, extraordinary cushion covers, attractive fans, decorative trays and nice utility boxes, the collection showed classic visual interpretations of Filipino culture.


Rustan’s timed the release on the month of giving and receiving gifts. Check them out, palangga.


Max’s Restaurant


Max’s Restaurant celebrated its 70th anniversary with a bang. The anniversary brought back its famille, friends and loyal customers back to the original branch on Scout Tuazon, Quezon City.


All the invitees reminisced the old times as they were treated to a medley of Max’s Restaurant’s heartwarming television commercials across the decades. They also enjoyed viewing the memorabilia.


Hosts were Lexi Shultz and Paolo Abrera.


Max’s started out as a café for American soldiers, operated by founder Maximo Gimenez and his niece, Ruby Trota, recalled Max’s president and CEO Carolyn Trota-Salud. “Seven decades later, the restaurant has grown worldwide in partnerships through franchising and brand expansion,” he added.


Jim Fuentebella, chief marketing officer, reminisced about younger years when he used to wait at tables and man the cashier.


Max’s Group president and CEO Robert F. Trota led the ceremonial toast.


The evening was an expression of gratitude from Max’s Restaurant to everyone who had been a part of building “The House That Fried Chicken Built.”


Enjoying their Max’s Chicken to the bone were John Prats and wife Ysabel Oli, Say Alonzo, Melissa Ricks, Jan Marini and Ara Mina; restaurateur Malou Gamboa; interior designer Budji Layug and architect Royal Pineda; fashion designers Frederic Peralta, Nat Manilag and Jon Herrera; basketball players L.A. Tenorio and Chris Banchero, and Gilas Pilipinas players Josh Vanlaan, Tony de la Cruz and JV Casio.


Even moi partook of Max’s Chicken, dahlings, which I have been enjoying since my high school days.


Coffee Bean and Tea Leaf


The 2016 Giving Journal was recently launched at the 26th Bistro by Coffee Bean and Tea Leaf.


We were told that the story behind the Giving Journal was rooted in the brand’s passion for giving. “We wanted to set our journal apart so we focused on our passion for giving,” said Paolo del Rosario, vice president for marketing.


The latest edition of the Giving Journal will benefit the Real Life Foundation. Since 2011, Coffee Bean and Tea Leaf has sent 38 poor students to college.


Customers shared how the Giving Journal transformed their lives. “I learned that brewing one’s best year is not just about becoming the best version of one’s self, but sharing blessings,” said a customer.


The 2016 journal has vibrant, eye-catching colors, motivational themes, space for creativity and goal-setting tools.


Guests meanwhile explored their artistic side with watercolor artists Alessandra Lanot, Abbey Sy and Jelvin Bas. Others tried their hand in paper-cutting with Karl Ivan Presentacion, and in calligraphy with Alexis Ventura.


For more info, like the Coffee Bean and Tea Leaf (Philippines) on Facebook. Follow @CBTLPH @BREWPH on Instagram and Twitter, and subscribe to brewyourbestyear.com.

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