What a better way to drop your highly-anticipated album than by using it as the background music for your newest fashion collection? Kanye West, always one to emphasize how much he loves himself, chose to showcase Yeezy Season 3 to the tune of his newest album called The Life of Pablo.

Formerly known as Swish, and also once called Waves, much to Wiz Khalifa’s disapproval, plus heavily hinted at in the past year, the full album can be streamed on Tidal  and features 11 tracks. Almost all of the songs feature powerhouse collabs.  “Famous” features Rihanna, Frank Ocean figures on “Wolves,” and Chance The Rapper lends a few verses on “Ultra Light Beam.” Other songs feature notable names in rap and hip-hop including Future, Ty Dolla $ign, The-Dream, Kid Cudi, Kirk Franklin, and Post Malone. However, Jay-Z, a frequent collaborator and long time co-producer, seems to be missing from the list. Perhaps there were just too many people who already came to the party?

Expect the album to be blowing up the Internet in the coming days especially as Kanye’s dropping major shade with lines like “I feel like me and Taylor might still have sex/ I made that bitch famous.” Looks like Kanye just won’t let Taylor Swift off easy despite previously making nice.

[Dazed]

Photo courtesy of Hypebeast