How would you celebrate your 70th birthday? For French luggage brand Delsey, that means opening a flagship store oceans away.
It’s a fitting time for it to come to Manila, especially since Filipinos have taken to the travel lifestyle. Part of what makes a good travel experience is trusty baggage that’s bala- or bullet-proof (pun intended,
Filipinos!) and has a sizable amount of storage. You wouldn’t want to head to Europe with a bag dented in mid-air now, don’t you?
Delsey appropriately sits in the heart of Manila’s cosmopolitan center: Ayala, Glorietta 4. The nature of their products resonates with their store concept “Maison de Voyages.” Distinctive French elements like European tiles, Chen Karlsondrop lights, and moldings similar to those in the era of Louis XVI welcome you inside; it would almost feel like you’re travelling through space and time.
“This new store concept is in line with Delsey’s global standing as the premier French luggage brand,” said Reginald de Vera, brand manager of Delsey. “We are very happy to set up more Delsey Maison de Voyage stores in the Philippines as these will transform the way Filipinos shop for luggage and other travel necessities. This is also a good venue for us to showcase our collections that are innovative, stylish and very French.”
Since 1946, Delsey has been redefining the way people pack. Technology, as well as style, has been put to the forefront in a time where travelers yearned for innovation.
When travellers worried about the weight of their brief cases, the brand introduced the trolley system, making easy mobility possible when bringing these around.
When they clamored for lighter luggage, Delsey released the Fiber Lite and when security became a concern, the Zip Securi Tech, the pioneer anti-theft luggage zipper.
Delsey’s Manila debut seems to be going well. Travel and the things associated with it, after all, are all about one’s experience. The trip doesn’t start when you fly out of here; it begins when you start packing your luggage and planning what to escape in and with.
