Jose Cuervo has launched a lineup of fun events and parties.

The pumped-up Cuervo DJ Tour kicks off with the country’s top EDM and hip-hop DJs coming together for a series of parties.

Among the live acts on board for this year’s tour are MxMxM (Marc Marasigan, Travis Monsod and MC Ron Madela) and versatile, open format DJ Ron Poe (Son of a King) with his original #SOAK tour.

The Cuervo DJ Tour will also be making regional stops: #CuervoMasskara in Bacolod, #CuervoSinulog in Cebu, #CuervoPanagbenga in Baguio, #CuervoDinagyang in Iloilo and #CuervoLaboracay in Boracay Island.

This month, Jose Cuervo is set to bring the first ever Day of the Dead Festival to the Philippines, following the brand’s endeavor to celebrate the rich Mexican tradition on a global scale. With a fusion of the beautiful and the macabre, expect a night of honoring departed loved ones with rich neon visuals, good drinks, incredible vibes and all-out dancing. If you’re looking for the best holiday weekend with a twist, this celebration is perfect for you. Save the date: Friday, Oct. 28.

Confirmed for the Day of the Dead Festival are a host of great local and international acts you shouldn’t miss.

Jose Cuervo is also holding The Cuervo Scratchmaster, an amateur DJ competition open to all aspiring student disc-jockeys. The search is on for the country’s next hit DJ through a round of contests at different universities in Metro Manila.