Swatch has been working closely with leading international artists for more than 25 years. Together, these artists and Swatch have created “art for the wrist” by combining avant-garde artistic creativity with advanced watchmaking technology. Today, Swatch is pleased to present new work by the noted Japanese artist, Hiroyuki Matsu-ura.

Born in Tokyo, Hiroyuki Matsuura worked as a graphic designer before a solo exhibition in 2005 kick-started his career as an artist. Today he works in the variety of formats—painting, sculpture and limited edition multiples—in Japan and abroad. His colorful characters seem to speak directly to the view, and his work on “the world’s smallest canvas” for Swatch has the same bold, larger-than-life dimension. His characters may live in a fictional world, but they seem entirely familiar to us, intimate friends and fellow travellers in space.

For the Swatch & Art Collection, Hiroyuki Matsuura has designed six New Gents: Transmission, Strawberry Switchblade, Crowha, Windy Bunny, Ducky Brigade and Use Your Ears.

Swatch is available at Swatch Stores in SM Megamall, Glorietta 4, Greenbelt 5 and Trinoma; Swatch Kiosks in SM Mall of Asia, SM City North EDSA, SM City Da-vao, Glorietta 3, Rockwell Power Plant Mall, Greenhills V-Mall, Shangri-La Plaza, Robinsons Place, Ermita, Sta. Lucia East Grand Mall, Festival Mall and Ayala Center, Cebu; and Hole In The Wall shops in Alabang Town Center and Ayala Marquee Mall, Angeles, Pampanga.