If the new Under Armour Rush line is anything to go by, the future of performance fabric lies in infrared technology and energy-transmitting fabrics
From the brand that revolutionized athletic wear in 1996 by introducing sweat-wicking fabric, Under Armour is once again changing the performance apparel game. In partnership with tech textiles brand Celliant, Under Armour has created UA Rush, a mineral-infused fabric designed to enhance performance and give athletes that extra edge by recycling the body’s energy. In simplified terms, it’s intended to provide the same benefits to the body as an infrared sauna.
Minerals found naturally in the earth are extracted and broken down into active particles, which are then melded together to form a proprietary blend. It is then infused into the fibers that are ultimately knit into UA’s performance fabrics.
During performance, the body emits heat. The responsive fabric of the UA Rush line absorbs that heat and converts it into infrared energy that is re-emitted back into the body. This recycled energy increases temporary localized circulation, promoting improved performance and energy. When worn, the apparel stimulates increased endurance and strength.
“The introduction of UA Rush is our commitment to giving athletes 360-degrees of training support both in the gym and beyond. With the launch of UA Rush, we now complete the training cycle. There is now UA gear designed to optimize human performance at every training occasion,” says Dan Leraris, general manager of men’s training at Under Armour.
