Japanese global brand Miharayasuhiro featured in Bench Fashion Week | Lifestyle.INQ

OCTOBER 27, 2022

Mihara Yasuhiro
Mihara Yasuhiro

 

Japanese fashion designer Mihara Yasuhiro of the namesake brand Miharayasuhiro traced his design talent to a childhood surrounded by art and culture.

 

His mother is an artist.

 

Yasuhiro was already well-versed in design when he began creating shoes in the mid-1990s, as a student at Tama Art University.

 

By 1998, he had his first label, Archi Doom, and his first shop.

 

In 2000, he launched Puma by Miharayasuhiro—raising his status from cult Japanese shoemaker to global designer.

 

Maison Miharayasuhiro Spring- Summer 2019 SS women’s collection

 

His first clothing collection in 2006 was a mix of Western, prep and rockabilly aesthetics. The creative mix of ideas was a sign of things to come.

 

In 2011, his menswear show  in Paris featured an electronic shadow set inspired by Henry David Thoreau’s “Walden”— flying birds and rainfall as models walked the runway. It packed an emotional punch. Ditto with his subsequent shows.

 

Yasuhiro’s fashion is often highly textured; he fuses several different materials and techniques to create a look that is urban, edgy and chic.

 

It is also stylish but not trendy, and is often inspired by Japan and nature, modernized and whittled down to global tastes.

 

Spring-Summer 2019 men’s collection —PHOTOS: @MIHARAYASUHIRO INSTAGRAM

 

Yasuhiro says that what he enjoys most about being a designer is that he can think about creating all the time. His collections are inspired by various thoughts and images, and this is apparent every season.

 

His shoes and clothes constitute a sophisticated showcase of ideas, boasting a far-ranging mix of details, references and experimentation that, in the end, amounts to one thing: style.

 

Look out for this household name in Japan to show his first Philippine collection in Bench Fashion Week this weekend. —CONTRIBUTED

 

Maison Miharayasuhiro Fall-Winter 2019 collection mood

 

Bench Fashion Week Holiday 2019 opens Aug. 30, 4 p.m., The Playground, Bench Tower, with Kashieca x Lucy Torres-Gomez, Bench x Patty Ang/

 

Albert Andrada; Aug. 31, Human Bench x Willy Chavarria (New York), Miharayasuhiro (Japan); Sept. 1, Bench Design Awards 2019

 

 

Miharayasuhiro is sold at Assembly with branches at SM Aura, Rockwell, S Maison Conrad and Podium.

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