The beauty industry is experiencing the most benefits from social media. Small businesses find the right audience with a single upload, big brands are able to reach more niche markets, while beauty gurus get famous by sharing their know-how on YouTube.
A lot of A-listers are raving about Dr. Barbara Sturm. The doctor behind vampire facials and blood creams launched her line of skincare products, banking on her personal experience and credibility.
Dr. Sturm told Forbes: “It was a long time ago when the concept of ‘doctor brands’ was not as prevalent as it is today. I also thought the concept of a doctor brand without underlying science was just marketing in a jar. I tested so many product lines, and my skin was much more sensitive then; none helped me and most made me feel like my face was on fire or exacerbated my skin problems.”
Because she knows what she wants and also has the certified training, her eponymous line is a top pick of the likes of Nicole Scherzinger and Liv Tyler.
This holiday season, you can treat yourself to a Glow Essentials Kit from the brand via Net-A-Porter and Sephora. This way, you can discover which products are best if you need to revamp your routine.
My next favorite brand is available locally at Belo Medical Group. Zo Skin Health complements Belo’s high-grade services.
Zo Skin Health and its sister brand Zo Medical is by Dr. Zein Obagi. He’s the pioneer of the “science of skin health,” standardizing what it means to have the best skin. He said skin at its healthiest is “naturally smooth, strong, firm, even-toned, hydrated and free of disease.”
After authoring books on skincare and skin health, he created Zo in 2007. You can see how every product is guided by Dr. Obagi’s beliefs.
With the guidance of a Belo expert, you can pick up the Zo Balatone Calming Toner PH Balancer, Zo Normacleanse and Zo Exfoliating Cleanser. You can also look into its anti-aging products like the Zo Ommerse Overnight Recovery Cream Anti Aging Formula and suncare like the Zo Oclipse Sunscreen + Primer.
Lancer is another brand to consider if you’re looking for that dermatologist seal. Dr. Harold Lancer and his Beverly Hills clinic have been in the business for 30 years. He’s responsible for the Hollywood glow of the likes of Kim Kardashian, Ryan Seacrest and Ellen DeGeneres.
Lancer Dermatology Clinic gave birth to Lancer Skincare. This extensive line of products carries Dr. Lancer’s tried-and-tested methods and is a good way to achieve quality skin even if we can’t go to his clinic.
Unique to Lancer is The Method Line, a set of products with the most straightforward approach to skincare: “Polish, cleanse and nourish.”
Each set is grouped according to skin type, from normal to sensitive and dehydrated. You can get Lancer Skincare via Nordstorm.